If you’ve swapped the carrier tracking experience for your own branded one, then you’ve seen the benefits of putting the control of the customer’s post-purchase experience back into your business’ hands. However, once you have that control, the question becomes. What do you do with it? There are a variety of ways to take advantage of branded tracking pages and keep your customers engaged with you.
Best case, with a branded tracking page you can bring customers back to make another purchase (and mind you—this is right after they’ve already made a purchase and are checking on the status of that order). But there are undoubtedly other roads brands and retailers can take to keep themselves top of mind and inspire more lasting loyalty.
Below, we highlight five tips for getting the most out of branded tracking pages!
1. Make it clear.
Use your tracking page to let your customers know what they can expect. Be transparent and give an estimated arrival time. Include extra information to help your customers in your branded tracking experience. Offer up any additional information they may need. You can provide information like shipping details or return policies. This builds your brand loyalty and shows that you’re willing to help.
2. Make it personal with Your Branded Order Tracking Page
You can use your branded tracking page to share specific offers or simply to update your customers about new products or sales. This is a great branding and customer communication opportunity!
3. Create a two-way dialogue
The best way to capitalize on this new customer touchpoint is to take advantage of the opportunity to answer questions about what the customer is waiting for. The customer has already entrusted you to deliver the way you’ve promised, and now you have the opportunity to speak directly with them and show them you’re there to be of service.
4. Add links to email marketing and social media on the Order Tracking Page.
Make sure to have your standard tracking links available. But consider including some additional links to branded emails. Branded emails will allow your customers to access discounts or product information. You can create links that will send customers directly to your branded pages from social media and email marketing spots. That way, they can quickly access the links they need, while also tapping into your other marketing content.
5. Reminding customers of your site
If your customers are happy with their experience on your branded tracking page, they might decide to return to make another purchase.
Final Thoughts
In addition to these traffic-generating and branding benefits, a brilliant branded tracking page can also lead to higher conversions. This is because it gives customers a streamlined path through the checkout process. With clear details on shipping options, order updates, and tracking updates.
But the main goal of a branded tracking page is to provide useful information and keep the customer engaged with your brand. In turn, this would increase brand exposure and reputation, ultimately leading to more leads and conversions.
WISMOlabs Branded Tracking Pages is your opportunity to add more value, create a fully branded experience for your customers, and generate substantial revenue from their post-purchase experience.
WISMOlabs’ post-purchase experience platform eliminates the need to copy and paste tracking numbers to a third-party tracking website. Instead, create a unified frictionless experience for your customers, updating them with the status of their packages just by heading on your own Branded Tracking Page. Contact us to learn how our branded tracking pages can elevate your eCommerce store.
