The process of prospecting to customers usually ends when they press the buy button on a site. Of course, most retailers follow up later with email marketing, but that’s about it.
At this point, the customer is no longer receptive.
We’ve felt that the most underappreciated stage where most retailers miss the opportunity to build a lasting relationship with their client is in between the moment of purchase and the time when the customer gets the product delivered.
At this time the buyer is most anxious and very receptive and open to any communication from the Retailer. Through creating the outstanding order tracking experience environment, we can build and reinforce brand loyalty.