Empowering e-commerce retailers with the ability to transform the post-purchase experience into a competitive advantage.
Every brand is different. WISMOlabs lets you shape the post-purchase journey to match your voice, your operations, and your customers.
From pioneering order tracking to integrating returns automation, setting new standards for the post-purchase experience in e-commerce.
After working with ecommerce retailers, founder Dmitri Rassadkine saw an opportunity to improve how retailers communicate after checkout.
The first WISMOlabs branded order tracking page solution for eCommerce retailers was born.
Email and SMS proactive notifications were added to instantly notify consumers about their order progress and status changes.
WISMOlabs hits 250 customers and the first 10,000,000 shipments tracked.
Expanded to the United States. Open a new location. San Jose, California.
White glove set-up and customization services added to a product offering.
Return automation development started with a limited set of partners and customers.
Return automation is added, making WISMOlabs end-to-end post-purchase solution.
Expanded automations, introduced AI-assisted workflows, and simplified onboarding - while keeping white-glove setup for every client.
Serving retailers and their customers providing the best post-purchase customer experience.
WISMOlabs turns post-purchase into a strategic advantage for ecommerce brands.
We help retailers reduce “Where is my order?” inquiries, set clear delivery expectations, and build trust after checkout. Instead of sending generic tracking updates, we create intentional, branded post-purchase experiences that drive loyalty and repeat revenue
Our focus is outcomes: fewer support tickets, higher customer satisfaction, and real business impact.
Post-purchase should be intentional, not reactive.
Most platforms send messages when a shipment event happens. WISMOlabs evaluates context first. We combine shipment data with order details, customer behavior, and business intent to decide if, when, and how to communicate.
Our principles are simple:
WISMOlabs is not just tracking software. It is an intelligent post-purchase decision layer.
WISMOlabs stands firmly on the foundation of our core values and unique philosophy.
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Dmitri Rassadkine
Founder, WISMOlabs
Dmitri Rassadkine knows what it takes to build and run a business. His ventures have spanned print and design, web design, internet marketing, enterprise ecommerce development and logistics optimization software.
Across those businesses, he kept seeing problems that existing software addressed only in part. The broad need was covered; the details that mattered to a particular business were often left unresolved.
Dmitri’s approach to WISMOlabs is grounded in that experience, customer feedback and the outcomes retailers report: attention to detail changes outcomes.
A retailer’s logistics, markets and customer expectations should shape how the software looks, communicates and works. That principle guides WISMOlabs: full configurability, supported by expert setup and human review.
For small and medium businesses, that means the freedom to create the right experience for their customers, with hands-on help from a team that takes the time to understand their business.
