Pricing
All inclusive
Outcome-based tiers with customization included
Low initial cost
Base price plus add-ons for features, channels, and volume
Aftership vs WISMOlabs
Event-Based Tracking vs Decision-Driven Post-Purchase
AfterShip reacts to shipment events.
WISMOlabs evaluates context – order, behavior, delivery risk, and signals – then decides if, what, when, and how to act.
WISMOlabs evaluates context – order, behavior, delivery risk, and signals – then decides if, what, when, and how to act.
Less noise. Fewer WISMO tickets. Better customer outcomes.
Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?
Exactly. Neither have we. So when we set about comparing our post-purchase experience platform to Aftership, we focused on how the platforms actually operate, not marketing claims.
Cost and Capability
Pricing differences matter. But when it is so close, the architecture matters more. It defines how much control, relevance, and flexibility you actually get.
Why this matters
Post-purchase is not just notifications. It's decisions made under uncertainty, at scale, with real CX and cost impact.
A quick summary
Both platforms track shipments accurately.The difference is what happens before a message is sent.
AfterShip reacts to carrier events.
WISMOlabs evaluates shipment progress together with order data, customer context, and engagement signals before deciding whether to act at all.
This reduces unnecessary messages, prevents customer anxiety, and lowers support volume without sacrificing visibility.
Decision logic
Context evaluated before actions are triggered
Actions triggered directly by shipment events
Customizations
Customize everything
Fully programmable logic, templates, and workflows
Basic Tracking pages
Rule-based configuration within predefined limits
SMS Included in price
Personalization
Unlimited
Advanced customers segmentation. Display different stories, advertising and messages to different customers at different times.
Basic
Same experience for all customers. Limited set of merge variables.
Support impact
Designed to reduce WISMO tickets by filtering noise
70-90% reduction based on customer data
Improves visibility, but increases message and noise volume
25-71% WISMO reduction claimed
Capterra "ease of use" rating
4.9 / 5
4.8 / 5
Customer support
Included
White-glove on-boarding. Support via support portal, email and phone.
Paid support
Self-service help center. Additional fee for support.
Is WISMOlabs a better fit for you than AfterShip?
- Decision & Relevance
- Messages sent based on context, not raw events
- Fewer messages, higher clarity, lower anxiety
- Brand & Experience
- Fully on-brand, personalized post-purchase journeys
- Engagement aligned to customer expectations, not carrier timelines
- Growth & Operational Value
- Segmentation that scales without adding complexity
- Measurable reduction in support tickets and failed deliveries
The rest of this page will help you understand
why we think WISMOlabs is a better alternative to Aftership
both in terms of value and pricing.
What you can not do in Aftership?
AfterShip is a strong shipment tracking platform.
Its limitations appear when retailers need decision-level control instead of event reactions.
Context awareness
Order, customer, and engagement context
Shipment and carrier data drive action
Customizable Customer-Facing Components
Fully customizable
Fully customizable, allowing complete control over the design and layout.
Limited customizations
Small selection of templates, change logo, colors.
Customizable Customer-Facing Components
Fully customizable
Fully customizable, allowing complete control over the design and layout.
Limited customizations
Small selection of templates, change logo, colors.
Customizable Customer-Facing Components
Fully customizable
Fully customizable, allowing complete control over the design and layout.
Limited customizations
Small selection of templates, change logo, colors.
Programmable communications
Fully customizable
Supports real logic for dynamic, situation-specific messaging.
Limited customizations
Predefined merge variables. No dynamic customization.
Personalization and segmentation
Fully customizable
In-depth personalization, including upsell, cross-sell, and recommendations.
Extremely limited
Basic personalization with predefined merge variables.
Understand your customers
Advanced behavioral reporting
Comprehensive insights into customer behavior during the post-purchase phase.
Tracking page visitor count
Limited tracking page engagement reports.
When should you choose
WISMOlabs and when Aftership.
WISMOlabs
WISMOlabs doesn’t act on events alone. It evaluates context first.
- You want to reduce unnecessary messages and noise.
- You need context-aware decisions, not just event pushes.
- Reducing support load and customer anxiety is a priority.
- Personalized engagement and segmentation matter.
- You want to use post-purchase to drive loyalty, reviews, or revenue.
Aftership
AfterShip is event-triggered — every carrier update becomes a potential message/noise.
- You need basic carrier event updates.
- You want minimal setup and fewer decisions.
- Event-based notifications are sufficient
- Deep personalization and segmentation aren't required.
What the AfterShip Misses
Unlike Afership, WISMOlabs doesn’t act on events alone. It evaluates context first.
No native decision layer before messaging
Send different content to different segments
Use engagement behavior as part of logic
Combine external signals (e.g., delays, weather) with internal data
- Optimization focuses on delivery events, not outcomes
Top Retailers Trust Our Best In Class Software and Customer Service.
Our customers say it best.
Frequently Asked Questions
Because not every shipment update requires a message. Context determines whether communication reduces anxiety or creates it.
Today’s buyers expect seamless, personalized communication after purchase – delays, missing updates, or irrelevant messaging all increase friction and reduce loyalty.
Retailers who prioritize deep customer engagement, reducing ecommerce returns, and leveraging data for personalized marketing find WISMOlabs especially beneficial. Our platform shines for businesses looking to strengthen customer loyalty and increase repeat purchases.
When basic shipment tracking is the primary requirement and message volume, noise and customer anexiety is not a concern.
WISMOlabs offers advanced personalization in post-purchase communications, detailed analytics on customer behavior, and strategic insights into improving customer satisfaction and loyalty, which go beyond traditional tracking services.
WISMOlabs offers seamless integration with major e-commerce platforms, ensuring that you can start enhancing your customer’s post-purchase experience with minimal setup time.
Unlock Your Post-Purchase Advantage
Book a personalized demo with our post-purchase experience experts and see how WISMOlabs can transform your customer journey from Good to Great.