WISMOlabs is delighted to announce its new Magento 2 Extension, now available on the Adobe Commerce Marketplace. This launch marks an exciting development in the ongoing effort to enhance post-purchase experiences for online merchants. With WISMOlabs’ proven track record in optimizing shipping communications, offering transparent order tracking, and strengthening brand loyalty, Magento store owners can now easily integrate these capabilities into their eCommerce ecosystem.
What is WISMOlabs?
WISMO in WISMOlabs stands for “Where Is My Order?”. It is a dedicated platform that empowers online retailers to optimize customer engagement after the sale. Our mission is to handle post-purchase communications in a more proactive and brand-centric way. Traditional order and shipment tracking tools often leave customers guessing about their orders. WISMOlabs eliminates that uncertainty.
Customer post purchase experience: Our solution focuses on the crucial stage between placing an order and its delivery. During this stage, customers often feel anxious. They want to know: “Has my order shipped?”, “When will it arrive?”, “Will I receive any shipping updates via email or SMS?”. WISMOlabs addresses those questions with close to real-time tracking, automated notifications, and an intuitive brand experience.
Revenue growth: WISMOlabs helps brands leverage upsell and cross-sell opportunities during this journey. Instead of sending generic messages about an order status, merchants can insert personalized and timely product recommendations or promotions. These could be new items, complementary accessories, or exclusive deals. By keeping customers informed and engaged, WISMOlabs creates new revenue channels in a space many merchants overlook.
Operational and Marketing Transparency through data: WISMOlabs offers robust analytics. We track customer behavior metrics such as open rates for shipping notifications, click-through rates on recommended products, and engagement with branded tracking pages. These metrics help merchants understand how customers behave after purchasing. Additionally, by tracking shipments WISMOlabs collects, collated and exposes transaction order journey information, helping retailers understand the performance of their post-purchase logistics. Ultimately, that insight informs new strategies to increase customer satisfaction and lifetime value.
In short, WISMOlabs is not just about delivering order status updates. It is about creating an entirely new touchpoint with shoppers. Our solution keeps brand identity front-and-center. Merchants can customize the look and feel of each communication, ensuring consistent brand messaging across every interaction. The result is a more personalized, more trusting relationship between retailers and their customers.
What is Magento?
Magento is a powerful eCommerce platform owned by Adobe. It allows businesses of all sizes to set up, manage, and scale their online stores efficiently. Magento stands out for its flexibility and robust feature set. Its open-source foundation means developers can adapt the platform to meet virtually any requirement. This flexibility has made Magento a top choice for merchants worldwide.
At its core, Magento supports essential retail functions such as product catalog management, secure checkout, payment processing, and inventory control. Beyond these basics, it also supports advanced marketing tools, search engine optimization, and multi-store management from a single dashboard. This all-in-one solution streamlines operations for merchants who want to focus less on backend complexities and more on delivering great products.
Over the years, Magento has built a strong developer community. Extension developers create specialized modules or plugins that give Magento stores additional capabilities. These can include integrations with shipping carriers, marketing automation platforms, payment gateways, or analytics solutions. Magento’s Extension Marketplace is a curated collection of these add-ons.
Adobe Commerce, formerly known as Magento Commerce, represents the high-level, enterprise-grade edition. It delivers advanced features like customer segmentation, content staging, B2B functionality, and more. However, both Magento Open Source and Adobe Commerce share a similar architecture. This ensures that extensions and integrations can usually run on both platforms. Through these extra modules, merchants gain access to powerful tools that can refine the customer experience.
Given the size of Magento’s global user base, it is no surprise that store owners often look for specialized solutions to stay competitive. That’s where WISMOlabs fits in. By providing a Magento Extension, we make it easier for merchants to combine best-in-class post-purchase communication with Magento’s robust storefront capabilities.
Why Magento Store Owners Need WISMOlabs
1. Enhanced Customer Experience
Customers increasingly demand transparency regarding their orders. They want timely notifications, accurate shipment tracking, and easy ways to view their order status. If they do not receive that information, they will often contact support or grow frustrated. WISMOlabs streamlines the process by automatically sending email, SMS, and push alerts to customers at critical points. These points include order confirmation, shipment dispatch, out-for-delivery, and successful delivery. By reducing anxiety and confusion, you bolster customer satisfaction.
2. Reduced Support Tickets
Customer support teams spend significant time answering “Where is my order?” queries. This diverts resources from more critical tasks and increases operational costs. WISMOlabs offers an automated solution. Real-time updates ensure customers stay informed, meaning they no longer need to reach out. As a result, you minimize repetitive support tasks, slash response times, and lower overhead costs. Freed-up team members can focus on higher-value customer service tasks.
3. In-Transit Marketing
Many merchants overlook the fact that post-purchase communications is a prime sport for marketing and loyalty building opportunities. Every shipping notification can include upsell and cross-sell recommendations. These can be based on the buyer’s order history, or even on items they browsed before checkout. Presenting relevant items at the right moment leads to incremental revenue, without feeling pushy or out-of-context. It’s a valuable channel for building brand loyalty while also boosting sales.
4. Consistent Branding
With WISMOlabs, every shipping notification, landing page, and tracking portal can feature the merchant’s unique branding. Instead of sending customers to an external carrier’s tracking page, you can route them to a branded tracking portal that mirrors your store’s design. This continuity keeps customers within your environment, reinforcing brand identity and building trust.
5. Actionable Analytics
Understanding the effectiveness of post-purchase communications is crucial. WISMOlabs provides in-depth data on open rates, click-through rates, and customer engagement with each notification. You can monitor which marketing messages perform best. This data-driven approach lets you refine your post-purchase strategy for maximum impact. The shipment analytics can also help you monitor and forecast fulfilment, 3pl, carrier and shipping performance, reduce delivery issues, and improve overall operations.
6. Seamless Integration with Magento
Our new Magento 2 Extension is designed to be plug-and-play. Installation is simple, and once integrated, the extension automatically pulls order and shipping data into WISMOlabs. All notifications trigger at the right moment, with minimal manual setup required. The extension also synchronizes your brand’s style elements, ensuring a cohesive user experience.
7. Scalability for Growing Businesses
Whether you are a small business just getting started or an established enterprise processing thousands of orders, WISMOlabs adapts to your needs. Our platform handles high volumes of transactions seamlessly. You can customize the frequency and style of notifications. You can also add localized messaging for international shipments. These features empower your business to stay agile as it expands.
How to Get the Magento Extension
The new WISMOlabs Magento Extension is readily accessible on the Adobe Commerce Marketplace. You can install it from your Magento admin panel or by visiting the Adobe Commerce Marketplace directly. Here’s the step-by-step guide:
- Visit the Adobe Commerce Marketplace: Go to WISMOlabs extension page.
- Review Compatibility: Confirm that the extension supports your version of Magento (Open Source or Adobe Commerce).
- Download and Install: Follow the prompts to complete the download. Install via Magento Marketplace or Composer, per standard Magento extension procedures.
- Activate and Configure: Enter your WISMOlabs credentials. Configure preferences for email, SMS, push notifications, and brand styling.
- Test and Launch: Place a test order to see how shipping notifications are triggered. Make adjustments as needed to match your brand identity and messaging tone.
If you need more detailed instructions, check out our full installation guide. That guide includes screenshots and best practices for integration. Once the extension is live, you can manage post-purchase communications directly from your WISMOlabs dashboard, with all data synced seamlessly.
The Bigger Picture: Post-Purchase Transformation
Post-purchase experience is a crucial area that many online retailers neglect. They invest heavily in marketing and advertising, only to forget that maintaining customer trust after the purchase is just as important. WISMOlabs bridges that gap by providing a structured, data-driven approach to customer engagement.
By adopting our solution, Magento merchants can distinguish themselves from competitors who provide a “traditional” shipping experience. Instead of sending generic, carrier-driven updates, you can personalize the entire journey to reflect your brand values. Even when orders are delayed or rerouted, you can keep customers informed promptly and transparently. This level of care reduces chargebacks, negative reviews, and returns. It also paves the way for repeat business and positive word-of-mouth.
In many markets, eCommerce competition is fierce. Gaining a buyer’s loyalty can hinge on the smallest details. If you offer a fantastic unboxing experience or fast shipping, that is helpful. But without effective communication, customers may still feel anxious about their order. With WISMOlabs, you build an emotional connection every step of the way. You let customers know you value their time and business.
Continued Innovation with WISMOlabs
We are constantly innovating. In addition to the Magento Extension, WISMOlabs continues to offer integrations with other platforms like Shopify, BigCommerce, Salesforce, WooCommerce and custom eCommerce solutions. We understand that no two merchants are alike. Our customization options ensure that each merchant can tailor WISMOlabs to their specific needs.
Our philosophy is that every stage of the customer journey deserves the same level of attention and care. From the moment a shopper lands on your site to the day their package is delivered, each interaction should be an opportunity to build trust and loyalty. WISMOlabs helps you realize that vision with minimal effort on your part.
Conclusion
WISMOlabs is excited to extend its industry-leading post-purchase solutions to the Magento community. By creating a direct integration, we have removed the guesswork and complexity from offering modern, user-friendly shipment tracking and order notifications. Magento store owners can now tap into WISMOlabs’ powerful toolkit: automated alerts, branded tracking pages, upsell and cross-sell opportunities, and actionable analytics.
The time between checkout and delivery should not be a black hole for your customers. It should be a dynamic, branded space where you keep the conversation going. That is how you convert one-time buyers into loyal fans. We have seen countless merchants achieve remarkable improvements in repeat business, customer happiness, and even average order value with WISMOlabs. We would love to help you do the same.
To learn more about our Magento Extension and explore the benefits for your store, visit the Adobe Commerce Marketplace listing or read our full installation guide. If you have questions, our support team is always ready to help. Thank you for joining us in this journey to revolutionize post-purchase eCommerce. We look forward to empowering you and your customers with seamless, stress-free order tracking and transparent communication.
