PakTrac, established in 1995, is a renowned logistics firm that has made significant strides in the realm of cross-border e-commerce logistics. In 2014, it launched E-Total, a dedicated platform for overseas warehousing and seamless parcel handling, thereby bolstering its service repertoire. Being a part of YTO Group, PakTrac has the unique advantage of partnering with domestic e-commerce platforms to offer global parcel and international express delivery services. This strategic positioning has elevated PakTrac’s reach and strength as a product delivery service. WISMOlabs is a post-purchase experience platform that enhances PakTrac’s shipment tracking capabilities. It offers customizable retailer branded tracking pages that provide a consistent brand experience to customers. WISMOlabs facilitates shipping tracking notifications and personalized post-purchase communication, ensuring customers are kept informed about their package’s journey. By providing a clear view of logistics operations, WISMOlabs helps reduce operational costs and improve logistics transparency.