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Your Communication Engine.
Total Control Over Every Message.

Move Beyond Rigid Templates. Automate a Dynamic, Multi-Channel Notification Strategy Driven by Real-Time Events and Customer Context.

Stop letting your platform dictate how you talk to your customers. WISMOlabs gives you the ultimate engine to orchestrate every post-purchase message. Control the channels, the triggers, and the content with dynamic logic to execute a notification strategy as unique as your brand and tailored to each customer.
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The Three Pillars of Control

A world-class post-purchase experience isn’t built on basic templates. It’s built on a system that gives you granular control over three key areas. We provide the complete toolkit.

The Channels
Reach customers wherever they are.
The Triggers
Communicate based on real-time events.
The Logic
Personalize every single message, automatically.
The Channels

Orchestrate Your Message Across Every Key Channel

Engage customers on the right platform at the right moment. Our engine allows you to use the best channel for each message, creating a unified and effective communication flow.

Branded & Dynamic Email

Utilize full HTML/CSS and Liquid logic to send beautiful, data-rich emails for key milestones.

Urgent SMS Alerts

Leverage the immediacy of SMS for high-impact notifications like delivery exceptions or successful delivery confirmations.

Marketing Automation

Push real-time shipping events into Klaviyo, Attentive, or other platforms to enrich your marketing campaigns.

Internal Webhooks

Trigger automated workflows in your helpdesk, CRM, or WMS, turning notifications into proactive internal actions.
The Triggers

From Event Overload to Intelligent Action

Carrier data is noisy. A world-class notification strategy isn’t about reporting every single scan-it’s about communicating what truly matters. Our event-driven engine gives you the control to filter out the noise, so you only send messages that are relevant and helpful to your customers.

Start with What Matters:
Key Delivery Milestones

Build your core communication flow around the clear, top-level events that your customers are looking for. Our platform makes it simple to automate messages for every critical stage of the journey.

  • Packed
  • Label Created
  • Shipped
  • Out for Delivery
  • Delivered
  • Failed Delivery Attempt
  • Exception
  • …and other key delivery statuses.

The Power to Filter:
Not Every Event Deserves an Alert

Leverage the immediacy of SMS for high-impact notifications like delivery exceptions or successful delivaThis is where control becomes wisdom. Our system understands the critical difference between a minor logistical hiccup and a real problem that will affect your customer.ery confirmations.
You have the power to “dive deeper” into any event and set rules accordingly. For example, you can choose to ignore a technical “Exception” that won’t cause a delay, preventing an unnecessary and confusing message. This allows you to stop over-communicating, reduce customer anxiety, and build trust by only sending alerts that are genuinely important.

A Unified Trigger System for All Your Carriers

Your business relies on multiple shipping carriers, each with its own unique language for tracking events. We do the hard work of translating it all for you.
Our engine normalizes the data from over 750 global carriers, mapping their countless statuses to our clean and reliable list of triggers. This means you only have to create one workflow for an “Exception” or “Delivered” event, and it will work automatically and consistently whether the package is handled by UPS, FedEx, DHL, or a regional last-mile courier. This is how you ensure a single, coherent brand experience across your entire logistics network.
The Logic

The Power to Personalize Every Message, Automatically

This is where control becomes your competitive advantage. Our system gives every message access to a rich set of data-like customer info, order details, and real-time shipping events. It then uses this data to dynamically change the content of any message, turning one template into a million possible variations.
See the following examples to how it works:
The Situation:

An international package is held at customs.

The Smart Message: Instead of a confusing alert, the message automatically explains the standard customs process for that specific country. It turns a moment of anxiety into a moment of trust.
The Situation:

A first-time customer places a high-value order.

The Smart Message: The standard “shipped” email automatically includes an extra block of content, thanking them for their premium order and offering white-glove reassurance. It makes them feel seen and valued.
The Situation:

A customer buys a product that requires setup.

The Smart Message: The “Out for Delivery” email automatically includes a prominent link to a “Getting Started” assembly guide. It enhances the customer experience and reduces “how-to” support tickets before the box is even opened.

Business outcomes

  • Cut "Where is my order?" tickets by up to 90%
  • Drive repeat purchases with personalized content
  • Boost customer satisfaction and NPS scores
  • Build lasting brand trust with relevant messaging
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Total Control, Backed by Expert Support

Our platform gives you endless possibilities to craft the perfect message, and our team is right there with you to bring your vision to life.
Powerful Features & Unmatched Customization
Lots of great features and customizations are possible to make a great experience for your customers. Very customizable, and excellent support! The WISMO team was right there with us.
Chris

Chris Colinsky

CTO

Your Engine for a Smarter Post-Purchase Strategy

This powerful notification engine is the foundation that makes a broader strategy possible. When you combine this level of control with advanced analytics and our segmentation tools, you create a complete post-purchase experience.
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Frequently Asked Questions

Whether you’re using your e-commerce platform’s default alerts (like Shopify or BigCommerce) or a dedicated tracking app (like AfterShip or Narvar), the fundamental difference comes down to three things: Intelligence, Control, and a an open platform that talks to your other systems.

  1. Intelligence Over Just Data: Most tools simply report what a carrier says, leading to confusing or unnecessary alerts. Our platform is different. It understands the difference between a minor logistical update and a real problem that will affect your customer. This intelligence allows you to filter out the noise and only send messages that are genuinely helpful, which builds incredible brand trust.
  2. Total Control Over Branding and Logic: Standard tools give you rigid templates. We give you a powerful engine. You get 100% control over the branding (HTML/CSS) and content of every message. Using dynamic logic, one single template can automatically change its message for a first-time buyer versus a loyal VIP, or for a domestic shipment versus an international one.
  3. An Open Platform, not just a feature. We are not another tool you have to manage. We are a platform that can talk to your other system, making your entire operations more efficient. For example, a severe “Exception” can automatically create a high-priority ticket in your helpdesk (like Gorgias or Zendesk). A “Delivered” event can enrich a customer’s profile in your marketing platform (like Klaviyo), creating powerful new opportunities for segmentation and follow-up campaigns.
You have 100% control. Our templates support full HTML/CSS for branding, and use Liquid logic to allow for dynamic, personalized content. This means you can change messages based on the customer, their order, or their specific delivery context, ensuring every communication is on-brand and relevant.

Absolutely. Our engine is designed to be the central hub of your post-purchase tech stack. Using webhooks, you can send real-time event data to your other critical platforms, such as creating a ticket in your helpdesk (like Gorgias or Zendesk) or enriching a customer profile in your marketing platform (like Klaviyo) or Make and Zappier for even more flexibility.

This is one of our most powerful features. We normalize the confusing and inconsistent data from over 750 global carriers into one clean, unified set of triggers. This means you only need to create one workflow for an “Exception” or “Delivered” event, and it works seamlessly and consistently for your customers, regardless of which country or carrier is involved.

No, and our goal is to ensure you never need one. Your journey starts with our white-glove onboarding, where our expert team handles the entire initial setup to perfectly match your brand and goals.

For day-to-day use, the platform is designed for e-commerce and marketing teams with an intuitive, code-free interface.

And for truly advanced scenarios? Our support team leverages powerful AI agents to rapidly build sophisticated custom logic, giving you the power of a developer without needing one on your payroll.

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