Your Communication Engine.
Total Control Over Every Message.
Move Beyond Rigid Templates. Automate a Dynamic, Multi-Channel Notification Strategy Driven by Real-Time Events and Customer Context.
The Three Pillars of Control
A world-class post-purchase experience isn’t built on basic templates. It’s built on a system that gives you granular control over three key areas. We provide the complete toolkit.
Orchestrate Your Message Across Every Key Channel
Branded & Dynamic Email
Urgent SMS Alerts
Marketing Automation
Internal Webhooks
From Event Overload to Intelligent Action
Carrier data is noisy. A world-class notification strategy isn’t about reporting every single scan-it’s about communicating what truly matters. Our event-driven engine gives you the control to filter out the noise, so you only send messages that are relevant and helpful to your customers.
Start with What Matters:
Key Delivery Milestones
Build your core communication flow around the clear, top-level events that your customers are looking for. Our platform makes it simple to automate messages for every critical stage of the journey.
- Packed
- Label Created
- Shipped
- Out for Delivery
- Delivered
- Failed Delivery Attempt
- Exception
- …and other key delivery statuses.
The Power to Filter:
Not Every Event Deserves an Alert
A Unified Trigger System for All Your Carriers
The Power to Personalize Every Message, Automatically
An international package is held at customs.
A first-time customer places a high-value order.
A customer buys a product that requires setup.
Business outcomes
- Cut "Where is my order?" tickets by up to 90%
- Drive repeat purchases with personalized content
- Boost customer satisfaction and NPS scores
- Build lasting brand trust with relevant messaging
Total Control, Backed by Expert Support
Chris Colinsky
CTO
Your Engine for a Smarter Post-Purchase Strategy
Frequently Asked Questions
Whether you’re using your e-commerce platform’s default alerts (like Shopify or BigCommerce) or a dedicated tracking app (like AfterShip or Narvar), the fundamental difference comes down to three things: Intelligence, Control, and a an open platform that talks to your other systems.
- Intelligence Over Just Data: Most tools simply report what a carrier says, leading to confusing or unnecessary alerts. Our platform is different. It understands the difference between a minor logistical update and a real problem that will affect your customer. This intelligence allows you to filter out the noise and only send messages that are genuinely helpful, which builds incredible brand trust.
- Total Control Over Branding and Logic: Standard tools give you rigid templates. We give you a powerful engine. You get 100% control over the branding (HTML/CSS) and content of every message. Using dynamic logic, one single template can automatically change its message for a first-time buyer versus a loyal VIP, or for a domestic shipment versus an international one.
- An Open Platform, not just a feature. We are not another tool you have to manage. We are a platform that can talk to your other system, making your entire operations more efficient. For example, a severe “Exception” can automatically create a high-priority ticket in your helpdesk (like Gorgias or Zendesk). A “Delivered” event can enrich a customer’s profile in your marketing platform (like Klaviyo), creating powerful new opportunities for segmentation and follow-up campaigns.
Absolutely. Our engine is designed to be the central hub of your post-purchase tech stack. Using webhooks, you can send real-time event data to your other critical platforms, such as creating a ticket in your helpdesk (like Gorgias or Zendesk) or enriching a customer profile in your marketing platform (like Klaviyo) or Make and Zappier for even more flexibility.
No, and our goal is to ensure you never need one. Your journey starts with our white-glove onboarding, where our expert team handles the entire initial setup to perfectly match your brand and goals.
For day-to-day use, the platform is designed for e-commerce and marketing teams with an intuitive, code-free interface.
And for truly advanced scenarios? Our support team leverages powerful AI agents to rapidly build sophisticated custom logic, giving you the power of a developer without needing one on your payroll.
