That moment after a customer clicks “buy” is fragile. They’re excited, but also anxious. This is where most brands lose control of the conversation.
Transactional order and shipment tracking notifications often fall short by providing generic updates and failing to segment and tailor to customers effectively. Every customer, regardless of their purchase history, preferences and context receives the same impersonal, disjointed, and often off-brand experience. An unoptimized post-purchase experience is a missed opportunity. Worse, a single poor delivery experience – a delay, a lost package, or confusing tracking 0 can erase all the hard work you put into acquiring that customer in the first place.
Welcome a new, high-value customer by sending them messages that include positive reviews and user-generated content about the products they just bought, eliminating buyer's remorse.
Acknowledge a customer's 5th purchase with a special thank-you message and an exclusive offer for a complementary product.
Create a unique communication flow for customers who bought a specific product, offering them tips, tutorials, and community content to enhance their experience.
For an international shipment or one using an economy carrier with tracking lags, automatically send reassuring updates that let the customer know their order is securely in transit, even before the first carrier scan appears.
Our platform predictively identifies potential delays. Instead of letting a customer find out on their own, you can proactively send an on-brand message explaining the situation, resetting expectations, and showing you care. This transforms a negative into a loyalty-building positive.
Stop asking for reviews at the wrong time. WISMOlabs integrates with review platforms to trigger review requests after a successful, on-time delivery. Ask for a product review with a delay later, once they've had a chance to fall in love with it.
Embed your brand's Instagram or TikTok feed directly onto the branded tracking page. This keeps customers engaged and shows them how a community of others are using and loving the products that are on their way to their doorstep.
Michael Packman
Marketing Manager at Nootropics Depot
© 2016-2025 WISMOlabs, WISMO Inc. All rights reserved.
We use cookies to improve your experience and provide relevant information. We don’t sell, share, or use your data for ads. See our Privacy Policy for details.