Don’t Guess. Know. Measure What Matters.
Understand Every Post-Purchase Touch-Point and Interaction.
Stop wondering if your post-purchase marketing is working. WISMOlabs gives you the actionable data to track message performance, optimize banner clicks, and prove the ROI of every customer touchpoint – from checkout to delivery.
Are Your Post-Purchase Efforts Flying Blind?
You invest in creating a branded post-purchase experience. You place marketing messages and banners on your tracking page and and send carefully crafted notifications. But then what? For most brands, the post-purchase journey is a black box.
You’re left asking critical questions without clear answers:
- Are customers actually seeing the content we place on our tracking portal?
- Which marketing messages are driving repeat sales, and which are being ignored?
- Are we getting a positive return on the time and resources invested in our post-purchase strategy?
Without data, you can’t optimize, prove value, or make informed decisions. You’re simply hoping your efforts are making an impact, with no way to measure what truly resonates with your customers.
The WISMOlabs Analytics Suite: From Data to Decisions
WISMOlabs replaces guesswork with certainty. We provide a comprehensive suite of analytics dashboards designed to give you a crystal-clear view of how customers engage with your brand after they buy. Go beyond shipping metrics and measure the performance of the brand and marketing content you work so hard to create.
Track Every Click with the Marketing Engagement Dashboard
Understand the direct impact of your revenue-generating efforts. Our Marketing Engagement report gives you a granular view of every asset on your branded tracking portal and in your notifications.
- Measure Asset Performance: See exactly how many impressions, views, and clicks each banner and link receives.
- Optimize for Conversion: A/B test different creative, copy, and offers. Use the click-through rate (CTR) data to identify the winners and eliminate underperforming assets.
- Calculate True ROI: Connect engagement directly to revenue. See how many customers who click on a "You might also like..." banner for Product Y actually go on to purchase it.
Measure Brand Loyalty with the Brand Exposure Dashboard
Understand how much time customers are spending with your brand during the delivery journey. This dashboard measures mindshare and the overall stickiness of your post-purchase experience.
- Total Brand Exposure Time: See the cumulative time customers have spent viewing your branded assets—a powerful indicator of brand immersion.
- Exposures Per Shipment: The average customer checks their order status 3-6 times. This metric shows you how often you are reinforcing your brand message with each order.
- Time Per Visit: Know how long customers are staying on your tracking portal. Longer visit times indicate higher engagement with the content you're providing beyond just the tracking information.
Gain a Holistic View of All Post-Purchase Activity
Get a high-level understanding of trends and customer behavior at a glance. Our overview dashboards ensure you have the complete picture.
- Post-Sale Activity Overview: Monitor total portal views, the number of shipments tracked, and total engagements over time to see the overall health of your post-purchase engine.
- Device Analytics: See a breakdown of customer usage by Smartphone, Desktop, and Tablet. Use this data to ensure your post-purchase experience is fully optimized for the devices your customers use most.
- Tracking Stages: Understand where your customers are in the journey, from "Packed" to "Delivered," allowing you to align your engagement strategies with the correct stage.
Why It Matters: Turning Analytics into Revenue and Retention
WISMOlabs’ Customer Engagement Analytics isn’t just about data – it’s about a fundamental shift in how you manage your customer’s post-purchase journey.
Justify Your Strategy
Finally, you can provide concrete numbers to leadership. Show them the exact CTR of a new marketing campaign and the total brand exposure time you’ve generated this quarter.
Optimize for Higher LTV
Use data to refine your segmentation strategy. If you see that first-time buyers are clicking on “How to Use” videos, you can build that into their specific communication flow to increase satisfaction and encourage a second purchase.
Make Data-Driven Decisions
Stop making decisions based on intuition. Use hard data to allocate your marketing budget, refine your messaging, and build an experience that you know your customers love and engage with.
The ROI of Actionable Data
Use your engagement data and act on it. Segment customers and deploy targeted marketing that turns post-purchase engagement into proven ROI.
Measure Your Brand Experience
Cohesive post-purchase branding experience. Great insight into each step of the carrier delivery process. The data on post-purchase customer engagement is super valuable.
Tim Luff
Commerce Systems Manager at Surfival Frog
Ready to Unlock the True ROI of Your Post-Purchase Experience?
Stop flying blind. Start making data-driven decisions that boost loyalty, increase revenue, and create customers for life.
See how WISMOlabs’ analytics can illuminate the path to a more profitable post-purchase strategy.
See how WISMOlabs’ analytics can illuminate the path to a more profitable post-purchase strategy.
Frequently Asked Questions (FAQ)
Google Analytics is excellent for tracking on-site behavior, but it often loses visibility once the customer enters the post-purchase journey, especially within emails, SMS, and a dedicated tracking portal. WISMOlabs is purpose-built to measure engagement on these specific post-purchase assets, tracking banner impressions, notification open rates, and clicks within the context of the delivery experience.
You can track the performance of virtually any marketing or informational asset you place on your WISMOlabs Branded Tracking Portal or within email/SMS notifications. This includes promotional banners, upsell/cross-sell recommendations, links to your social media, embedded videos, user-generated content feeds, and referral program links.
WISMOlabs analytics allow you to see exactly which messages and offers drive action. By identifying your highest-performing assets (e.g., a banner for “Product Y” getting a high CTR), you can feature them more prominently.
Yes. This is a core strength of the WISMOlabs platform. Because our analytics are tied to our powerful Segmentation Engine, you can analyze and compare how different segments engage. For example, you can see if VIP customers click on different types of content than first-time buyers, allowing you to tailor your post-purchase marketing for maximum relevance and impact for each group.
You will start seeing data populate in your analytics dashboards from day one. As soon as customers begin tracking their orders and receiving notifications through the WISMOlabs platform, their interactions-views, clicks, and time spent—are recorded, giving you immediate insight into the performance of your setup.