Think about the last time you placed an online order. Did you check your orders status on a tracking page? Did you visit the tracking page every day until your order arrived? Did you peek out the window on the day it was scheduled to arrive? If you did, you are not alone. A recent survey of over 2,000 online customers conducted by 4Over reveals some interesting, if not surprising, statistics about how online shoppers feel about tracking pages. For example, 65% of respondents felt that delivery tracking can be addicting.

The rise in ecommerce over the last few years has created higher expectations from online shoppers, including how to track order status. Where shoppers used to trust the delivery date provided by an order confirmation, technological advances make it easier to know exactly where a package is at any given time, whether it’s a pizza or a customized racing bike.

 

How Important is Delivery Tracking to Consumers?

According to the survey, almost all online shoppers (97%) feel that delivery tracking is an important part of the purchasing process in ecommerce. Over half of survey respondents (57%) stated that it is very important to them with the other 40% saying it is somewhat important. Having a customer stay in the know about their order is an essential part of the customer journey. An order tracking page is as important as providing a shipping address. And while the type and quality of the tracking pages was not covered in the survey, experience shows that having a high-quality customized delivery tracking method is going to lead to better results.

 

How Can You Customize Delivery Tracking Pages for Your Customers?

Six out of 10 (60%) online shoppers surveyed checked their order status every day and 17% checked more than once per day. When your customers are clicking to see their order status, why not take advantage of that opportunity to show them a customized message that leverages your brand?

Adding useful information to the tracking page takes advantage of the fact that the customer is already thinking about your brand and eagerly anticipating enjoying your product. When you create a branded tracking page customized with tracking information, delivery date, and content targeted to your customer you increase the probability of repeat sales. A branded tracking page is a great way to customize your customer experience.

 

What is a Branded Tracking Page?

Every ecommerce store has some form of confirmation page and the ones that are the most effective are those that continue the experience from the website. A generic tracking page from a shipping company provides the information needed, but not the experience desired. The personalized experience where customers can track their packages and continue to engage with your brand is a key factor in creating customer loyalty. The moment a customer buys from you, they’ve signaled that they trust your brand. A branded tracking page is a way of continuing the relationship with the customer during the post-purchase experience.

And with a branded tracking page you can keep the customer informed about their order status and even include an interactive map that tells them where their order is at that moment.

 

Conclusion

Having an order tracking page is no longer a “nice to have.” However, you can still stand out from the competition by making sure that when a customer checks their tracking page, they are engaged with your brand, getting messages created for them and staying informed about their order. Since a majority of online shoppers check the tracking page at least once per day, if you’re not taking advantage of this opportunity to engage with them you are losing business.

Let WISMOlabs show you how to lower costs, increase repeat sales and leverage the post purchase experience with its post purchase platform. Visit www.wismolabs.com today for a free consultation. We can integrate with the top ecommerce platforms in as little as 48 hours.