Order Tracking: Understanding Magento Shipping Tracking and Post-Purchase Gaps

Magento’s built-in order and shipping tracking features are limited and largely passive. When an order ships, Magento records the tracking number and sends a single, basic shipping notification to the customer’s email. While this message may include a carrier’s link, there are no dynamic tracking pages, proactive follow-up messages, or personalized touchpoints. Customers must leave the merchant’s brand environment to check their order status, shifting the experience to the carrier’s domain. This disconnect causes merchants to miss critical opportunities to build trust and encourage repeat engagement.

On average, customers revisit tracking details 2–6 times after purchase. During this time, customers highly receptive, open and eager for more communication, yet Magento’s built-in tools don’t take advantage of their engagement.

What is WISMOlabs and why use Shipping Tracking Extension for Magento Store

WISMOlabs is a powerful post-purchase platform that transforms the shipping and delivery experience for Magento stores. It integrates seamlessly with Magento through an extension, tracking orders in real-time as they move from merchant warehouse to a customer through the carrier network. From the moment a package is picked up to the final delivery, WISMOlabs keeps customers informed and engaged.

The platform continuously monitors shipping progress and events, such as shipment pickups, transit updates, delays, exceptions, failed delivery attempts, reschedules, and successful deliveries. At each stage, WISMOlabs sends proactive notifications to keep customers in the loop. These messages can be delivered via email, SMS, push notifications, or webhooks, and can even sync with third-party platforms like Klaviyo or store support systems to ensure your team stays updated.

What sets WISMOlabs apart is its ability to track customer engagement and integrate marketing directly into these notifications. Each message combines essential shipping updates with personalized offers, tailored content, and cross-sell opportunities. This creates a consistent, branded experience that keeps customers engaged from the time they place their order until the moment it arrives, driving higher satisfaction, repeat purchases, and long-term loyalty.

How WISMOlabs Enhances Magento Shipping Tracking and Delivers Key Benefits

• Seamless Integration: WISMOlabs “Order & Shipping Tracking Suite” extension integrates directly with Magento, pulling order, shipping and customer information securely as soon as orders are fulfilled. This Magento extension enables WISMOlabs to track shipments in real time and provide timely, accurate updates to customers throughout the delivery process.
• Continuous Tracking: Platform monitors every step of the shipping process, capturing key events such as carrier pickups, transit progress, delays, exceptions, failed delivery attempts, reschedules, and final delivery. This real-time shipping tracking ensures both merchants and customers stay informed throughout the order journey.
• Proactive Messaging: Shipping tracking platform sends timely notifications at every critical milestone. Whether it’s a shipment update, a delivery delay, or a failed delivery attempt, customers receive relevant messages when they need them most. These notifications can be sent via email, SMS, push notifications, or webhooks. Additionally, they can be integrated with third-party tools like Klaviyo or customer support platforms, ensuring your team remains informed and responsive.
• Personalized Engagement: Each message goes beyond basic shipping updates by including tailored marketing offers, cross-sell opportunities, and personalized content. This keeps customers engaged and connected to your brand from the moment their order ships until it is delivered, creating a seamless and branded post-purchase experience.
• Comprehensive Analytics: Beyond magento shipping tracking and messaging, WISMOlabs analyzes data across order processing, procurement, shipping, and customer behavior. By combining these insights, the platform provides business owners with detailed analytics to identify trends, improve customer retention, and streamline operations. This data-driven approach empowers merchants to optimize performance and deliver a superior customer experience.

Who is This Extension For?

The WISMOlabs Magento tracking extension is ideal for:

• Small to Mid-Sized Businesses: Looking for a free solution to track up to 500 shipments monthly with clean, branded tracking pages.
• Growing Magento Merchants: Seeking a seamless way to provide branded tracking pages, enhance customer experience, and build brand trust.
• High-Volume Retailers: Managing more than 500 shipments monthly, requiring support for multiple carriers and advanced notification options.
• Customer-Centric Brands: Wanting to engage customers post-purchase with personalized notifications and marketing opportunities.
• Data-Driven Businesses: Needing actionable insights to optimize logistics, improve carrier performance, and boost customer retention.
• Magento Stores Focused on Growth: Leveraging upsell and cross-sell opportunities during the delivery journey to drive revenue and repeat purchases.

Whether you’re just starting or scaling rapidly, this extension empowers Magento merchants to streamline shipping tracking, engage customers, and elevate the post-purchase experience.

Ready to see how it works? Here’s a step-by-step guide to installing, configuring, and using WISMOlabs with your Magento store.

Getting Started with WISMOlabs on Magento

Step 1: Install Order & Shipping Tracking Suite Extension for Magento

Start by installing the shipping tracking extension for Magento. Follow the detailed steps provided in the GitHub repository to download, install, and set up the module in your Magento store. The repository includes all the instructions you need to get started quickly and efficiently.

Step 2: Get WISMOlabs Account

The extension doesn’t require a WISMOlabs account to try it out. Without an account, store customer can track up to limited number of UPS, USPS, and FedEx shipments each month through a tracking link added to Magento’s standard shipping notifications and customer order history page, allowing them to track their orders on a clean WISMOlabs branded tracking page.

Free account

If you like what you see and want to upgrade to a branded tracking experience, you’ll need a WISMOlabs account. With a free account, your Magento store customers can track up to 500 unique UPS, FedEx, or USPS shipments each month through a fully branded tracking page. This page is accessible via Magento shipping notifications or directly from the customer’s order history.

Premium features account

If your store processes more than 500 shipments, uses additional carriers, or you’re looking to unlock advanced features, WISMOlabs offers a premium account with the following features:

• Support for 750+ carriers.
• Branded tracking pages.
• Additional notifications via email, SMS, and webhooks.
• Real-time actionable insights.
• Upsell and cross-sell opportunities.
• Personalized marketing capabilities.
• Multi-language support.
• Advanced analytics for customer behavior and logistics performance.
• Seamless integration with third-party tools like Klaviyo.
• Access to delivery exception management tools.

Step 3: Configure WISMOlabs extension for Magento Shipping Tracking

If You Don’t Have an Account and Just Want to Try

• Slug and Retailer ID: Leave these fields in their default state.
• Include WISMOlabs Link into Shipping Confirmation Email: Set to “Yes” to include a generic tracking link in shipping confirmation emails.
• Customize Email [TrackMyOrder Button]: Optionally modify the button’s design in email notifications using HTML/CSS, and insert the tracking link dynamically with {{WISMOLINK}}.
• Place WISMOlabs Link Under Customer’s Order History Pages: Set to “Yes” to add tracking links to the customer’s order history.

Free Accounts: Upto 500 Monthly Shipments with Limited Carriers

• Slug, Retailer ID: Copy these values from your WISMOlabs admin dashboard.
• Include WISMOlabs Link into Shipping Confirmation Email: Set to “Yes” to include the tracking link in email notifications.
• Customize Email [TrackMyOrder Button]: Match the button’s design to your brand, ensuring the tracking link is dynamically included with {{WISMOLINK}}.
• Place WISMOlabs Link Under Customer’s Order History Pages: Optional. Enable this option to give customers direct access to order tracking information from the moment order is placed.
• Select Data Fields to Pass to WISMOlabs: Use ALT key on Windows or OPTION⌥ key on Mac to select multiple data fields, such as store_id, group_id, lastname, or dob, etc. These datapoint can be used enhances segmentation and personalization for targeted messaging on templated branded tracking pages.

Paid Accounts Configuration

• Slug, Retailer ID, and Token: Copy these values from your WISMOlabs admin dashboard. The token is required for advanced features like notifications and analytics.
• Customize Email [TrackMyOrder Button]: Match the button’s design to your brand, ensuring the tracking link is dynamically included with {{WISMOLINK}}.
• Include WISMOlabs Link into Shipping and Order Confirmation Emails: Set to “Yes” to add tracking links to both email types. Ensure the Authorization Token is configured.
• Place WISMOlabs Link Under Customer’s Order History Pages: Set to “Yes” to add tracking links to the customer’s order history.
• Place WISMOlabs Link Under Customer’s Order History Pages: Optional. Enable this option to give customers direct access to order tracking information from the moment order is placed.
• Select Data Fields to Pass to WISMOlabs: Use ALT key on Windows or OPTION⌥ key on Mac to select multiple data fields, such as store_id, group_id, lastname, or dob, etc. These datapoint can be used enhances segmentation and personalization for targeted messaging via email, SMS and webhooks as well as on fully customized branded tracking pages.

Other settings and Configurations

• Enable Detailed Logging for Debugging: Turn this on to capture detailed logs for advanced troubleshooting.
• Use MySQL Queue: Configure this setting based on your Magento store configured for asynchronous task handling using a dedicated queue engines.

Final Step for All Configurations

• Click Save Config in the top-right corner of the configuration page.
• Flush the Magento cache by navigating to System > Cache Management and clicking Flush Magento Cache.

By following the steps above, you can configure the WISMOlabs extension for your Magento store, whether you’re just testing, using a free account, or maximizing its features with a paid plan.

Step 4: Set Up Your WISMOlabs Account for Branding and Marketing

Creating a branded and engaging tracking experience is key to maximizing the value of WISMOlabs. Follow these steps to set up your WISMOlabs account for branding and marketing:

1. Sign Up for a WISMOlabs Account

If you haven’t already, create your WISMOlabs account to access branding and marketing features. Sign up for commercial plan here or request free account here.

2. Log In to Your Dashboard

Access your account by logging in to the WISMOlabs dashboard.

3. Verify and Update Your Account Details

• Click on icon of and choose My Profile in the top-right corner of the dashboard.
• Review and update key details, such as your company name, website URL, and any other relevant settings.

4. Set Up Key Branding Components

• Navigate to Settings > UX/UI Settings > General Settings.
• Upload your logo and an optional favicon to personalize the customer-facing experience.
• Customize colors to align with your brand image.
• Click the Preview Tracking Page button to see how your tracking page will look to customers.

5. Set Up Default Banners

• Go to Marketing > Marketing Assets in the dashboard.
• Locate the Main Banner area in the list.
• Replace the default banner with one that resonates with your customers. Ensure the banner aligns with your branding and promotional goals.
• Confirm the Usage checkbox next to the Main Banner area is selected to activate it on your tracking pages.

By completing these steps, you can create a seamless, branded experience that not only informs customers about their shipments but also reflects your brand identity and engages customers with relevant marketing content.

Step 5: Verify Carrier Naming in Magento

To ensure the WISMOlabs platform reliably tracks your shipments, it’s important to verify that carrier data is properly passed from Magento to WISMOlabs. This is especially critical for multi-carrier tracking, where tracking numbers alone may not be sufficient to identify the carrier used. For economy services like DHL eCommerce, FedEx SmartPost, and UPS SurePost — where the last mile is often handled by USPS or a local carrier—accurate carrier information is essential for seamless tracking and notifications.

Steps to Check Carrier Naming in Magento

1. Log in to Your Magento Admin Panel
   Access your Magento admin dashboard using your credentials.
2. Navigate to an Order Shipment
   • Go to Sales > Shipments in the left-hand menu.
   • Open a shipment by clicking on its View link.
3. Check the Carrier Field
   • In the Shipping and Tracking Information section, locate the Carrier dropdown.
   • This dropdown displays the exact values Magento uses for carriers when adding tracking numbers manually.
4. Review Carrier Titles
   • Check how each carrier is labeled in this dropdown (e.g., DHL, Federal Express, United Parcel Service).
   • These are the values Magento sends to WISMOlabs when tracking numbers are assigned.
5. Document Non-Standard Names
   • If you use custom carrier names or non-standard naming conventions, note them down.
6. Provide the Information to WISMOlabs
   • Share the list of custom carrier names with the WISMOlabs support team.
   • Once your shipments start flowing into WISMOlabs, contact the support team to request custom carrier mapping.
   • Provide detailed examples, including:
     • Tracking number(s): A few sample tracking numbers.
     • Carrier used: Specify the carrier associated with each tracking number.
   • This information will allow WISMOlabs to create accurate mappings, ensuring reliable tracking, particularly for multi-carrier shipments or carriers with non-standard naming conventions.

By ensuring the proper configuration of carrier data, you can avoid tracking issues, particularly with complex logistics involving multiple carriers. This step is vital for maintaining a reliable and seamless tracking experience for your customers.