Your brand is your most valuable asset. Every time a customer comes in contact with your brand equity either increases or decreases based on their experience. Providing a great customer experience at every touchpoint can help a business of any size and even the playing field with the top brands. Strong brands are not just the property of Nike or Apple, small retailers can nurture a solid brand identity and benefit from it as well.

Benefits of a strong brand for your business:

• Lower Advertising Costs
• Increase Customer Retention
• Increased Revenue Through Repeat Purchases
• Even the playing the field with the Big Brands
• Your Brand is Being Judged from the Very First Purchase

Your Brand is Being Judged from the Very First Purchase

“…research suggests that almost 50% of consumers suggest that they consider becoming more loyal to a brand during their very first purchase.”

Entrepeneur.com

First impressions are everything. During a customer’s first experience with you, they become familiar with your brand. Customers will notice if there is a gap between what you promise and what you deliver. Every experience the customer has must increase your brand equity. If the customer has a negative experience of any kind they will decide to make their next purchase from your competitor.

How the WISMOlabs Post Purchase Experience Increases your Brand Equity

The post purchase journey starts when the customers hits the buy button until they receive their package. Did you know that customers check their packages an average of 4 times during the post purchase journey? This means that the customer comes in contact with your brand 4 times within a matter of days. This is also the period that you can affect your customer the most. This is where you win or lose the customer, so make sure that you give them the best experience possible. Here is how WISMOlabs can help your business build a strong brand:

An Interactive Branded post-purchase experience

• Offer a tracking page that is consistent with your branding and logos.
• Use predictive tracking to ensure accurate delivery dates.
• Show customer’s location and delivery estimate on an interactive map.

Market to our current customers to drive more revenue

• Segment customers using their past activity and promote what the customer wants.
• Target messaging on the platform by location, dates, or customer segment
• Know what works and what doesn’t and measure the performance of your marketing assets

Lowering Where My Order Calls

• Keep your customers in the know with accurate tracking information
• Interactive Map at every stage of the post-purchase journey
• Proactive SMS alerts on their packages

Helping you stand out from your competition

• Replace the standard tracking page with a vibrant interactive branded experience
• Provide delivery dates even before the item has shipped.
• Use analytics to give you a data driven approach to providing your customers a great experience.

If your brand promise includes delighting your customer, make sure your customer’s experience includes a great post purchase experience. WISMOlabs can help you set up in as little as one week and supports most major software providers and third-party shipping platforms. Contact us today to enhance your brand experience and increase your revenue.