Introduction
Are you looking for a leading alternative to Narvar?
While a lot of store owners rely on their shipping partners to provide more in-depth tracking updates to their customers, those options usually lack the personalization and transparency that modern customers crave. Carrier websites often make it difficult for customers to connect all the dots across multiple carrier sites in order to receive all relevant shipment information.
This negative experience can reflect poorly on your business, but you don’t have to live with it. Robust tracking solutions exist that gather shipment information in one place and provide deep yet personalized insights into the customer’s package journey. They also let you display such information on your site with no coding necessary.
People who use such platforms generally receive superior experiences — but which provides the best tracking platform for your company?
WISMOlabs and Navar Tracking are two post-purchase experience platforms built to gather carrier data in one place. They aim to help merchants provide a better, more consistent tracking experience to their customers.
Here’s a closer look at these two powerful post-purchase solutions and the kind of benefits they could bring to your business.
WISMOlabs vs Narvar – Platform Overview
What is WISMOlabs?
WISMOlabs is a post-purchase experience eCommerce platform trusted by the most innovative and fastest-growing retailers. WISMOlabs provides the tools businesses need to keep customers engaged, informed about delivery statuses, and satisfied while keeping the marketing department excited.
What is Narvar?
Narvar Tracking’s eCommerce package tracking platform helps businesses keep customers up-to-date on their order status with timely notifications. Narvar provides estimated delivery dates so the customer stays informed.
WISMOlabs VS Narvar: Capabilities
WISMOlabs platform capabilities include:
Customization
WISMOLabs Branded Tracking Pages are fully customizable and personalized to reflect your brand! You can change colors, and move elements like lego blocks! With WISMOlabs branded tracking pages, you have more freedom to customize your branded page to the way that you like. You can make the tracking page reflect your brand perfectly so that your customers will not notice it is a tracking page via a third party.
WISMOlabs users boast “lots of great features and customizations possible to make a great experience for your customers. The most impressive part is the configurable business rules for enhancing delivery tracking.” – Capterra Review.
Marketing
WISMOlabs provides personalized marketing campaigns that drive sales through relevant messages and product recommendations to drive new revenue and engagement. You can upload as many banners as you want and show them to different segments of your customers at different times. In addition, the Marketing Assets interface lets you create hundreds of banners, promotions, and other visuals to display to your customers based on their activity. You can break your customers into segments and tell a different story to different segments of your customers at different times.
Also, data and analytics provided by WISMOlabs deliver actionable insights to drive marketing decisions.
Notifications
Shipment Notifications that keep customers informed throughout the entire order journey. With WISMOlabs, retailers are able to customize their communication with their customers. An excellent way to manage shipment notifications, reduce your wismo calls by 90 %, and keep customers happy.
Shipment Visibility
Shipment Visibility allows retailers to resolve shipment incidents faster with carrier performance reports. Retailers can monitor the status of all their shipments in real-time. Delivery Date Prediction allows for shipping estimates even when no information is available from the carrier. Shipment visibility and delivery date are included at no additional cost to WISMOlabs clients.
WISMOlabs provides an outstanding customer experience and uses the opportunity to turn the post-purchase experience into revenue at the time when your customers are most receptive.
Narvar Tracking platform capabilities include:
Customization
Narvar Branded Tracking Pages while functional lack customization allows color and logo changes personalization. However, the rigid design of the tracking page doesn’t allow businesses to tailor it to reflect the retailer’s brand. As a result, there may not be a seamless transition from your site to Narvar’s tracking page, making it quite noticeable for customers that they’re leaving your site.
Marketing
With Narvar tracking, you are able to schedule specific marketing campaigns to drive traffic like WISMOlabs. The difference between the two is segmentation. While Narvar also allows businesses to tailor their marketing messages it lacks segmentation options.
Did you know organizations with great market segmentation strategies enjoyed a 10% higher profit than companies whose segmentation wasn’t as effective?
Notifications
With Narvar tracking, consumers can opt-in to notifications through their preferred method. Consumers receive notifications when items have just shipped and retailers can provide support if items are delayed.
Shipment Visibility
Like WISMOlabs, Narvar provides tracking information across a brand’s delivery network that includes real-time data to help detect any issues. Narvar’s shipment visibility allows brands to not only address delivery network issues but also provide accurate order status information to customers.
Integrations
When choosing a shipment tracking platform, check the functionality to make sure it will integrate smoothly with your existing systems.
WISMOlabs Integrations
With WISMOlabs, you can easily integrate shipment tracking into all of the platforms where you run your store. WISMOlabs integrates with any eCommerce platform, including Shopify, Shopify Plus, Magento, Big Commerce, Salesforce, WooCommerce, custom-built and home-grown solutions. WISMOlabs tracks packages shipped by 200+ carriers.
Narvar Integrations
Narvar offers a slew of integrations with popular eCommerce platforms with the main focus on enterprise-level businesses. It also integrates with the most commonly used carriers in retail from global to national, freight to final mile.
Which is Better for Your Business? WISMOlabs or Narvar?
Both post-purchase solutions have their advantages. To wrap this post up let’s look at two final details: pricing, and customer support.
Pricing
WISMOlabs offers transparent and flexible pricing for the most innovative and growing eCommerce retailers. The free 30-day trial even includes a dedicated customer success manager and marketing and behavior analytics access.
WISMOlabs’ pricing starts at $99.00 a month and has a robust list of features that also includes a personalized marketing engine, a uniquely valuable feature that other post-purchase platforms do not offer.
Narvar on the other hand is not transparent with the pricing. Narvar doesn’t list pricing information for any of its products, making pricing a mystery to any merchant. In order to get pricing, a retailer must get in touch with the company.
Customer Support
Even the techiest retailers require help sometimes. If you don’t have good support, your investment could be at risk.
Both WISMOlabs and Narvar offer customer support to their clients.
When it comes to WISMOlabs, users share their pleasure working with the team. – “Working with the WISMO team has been great. I get responses to my questions extremely quickly. The team is extremely proactive in informing me with what I need to worry about in the future in order to better take advantage of the platform” Capterra Review.
Another user shared “killer customer support” along with “the WISMO team is very hands-on in helping us with any issues or features that we can’t figure out on our own.” Capterra Review.
On the other hand, Narvar users have indicated that “customer support is nearly non-existent,” according to a Capterra review.
Final Thoughts
Narvar serves the biggest name brands and enterprise customers in the retail world. Kudos to them! However, additional features can increase the cost of this solution significantly and the company is not forthcoming with its pricing.
WISMOlabs is passionate about keeping retailers satisfied by offering a dedicated account manager to make sure the platform is customized for specific business needs which will optimize ROI in the long run.
If you are a small to medium business, WISMOlabs is your best choice. WISMOlabs’ pricing includes white-glove onboarding, a dedicated customer success manager, a branded tracking page, a personalized marketing engine, marketing and behavior analytics, and shipment and carrier analytics.
If you are looking to scale up your business, WISMOlabs also offers custom pricing as well with additional features.
What better way to try out WISMOlabs than with the free 30 day trial? You can get started with no risk for 30 days.
Contact WISMOlabs today to schedule a demo!
