For over 17 years consumers have been celebrating Cyber Monday, the first Monday after Thanksgiving, and making it one of the most successful single shopping days of the year. As an ecommerce retailer, you should be prepared for the  increased demand that happens every year on Cyber Monday every year  and put yourself in the best position to attract customers, increase sales and use the information to generate additional sales for the rest of the holiday period and the following year.

 

What is Cyber Monday?

Around 2005, ecommerce retailers noticed a trend in their online shopping reports. The week after Black Friday, many shoppers spent that Monday browsing for deals and placing online orders. Presumably, this was because at the time the fastest internet connections were available in the office and consumers found it easy to place orders after missing out on Black Friday specials. Using this knowledge, many online retailers began to offer Black Friday-like deals and sales and called it Cyber Monday. Today, this shopping holiday is part of the beginning of the holiday shopping season and is the largest online retail day of the year with over $12 Billion in sales in 2021, a 3% increase over the year before.

The number of online shoppers increases on Cyber Monday but so does the competition. Simply having an online presence during the holidays is not enough to generate additional revenue. You should be prepared to stand out by capturing Cyber Monday shoppers’ attention, providing them with great value, and following up with customer support to motivate your customers to return. 

4 Cyber Monday eCommerce Tips for Merchants 

Here are four tips to help you prepare for what is the largest ecommerce day of the year.

1. Entice Customers to Visit your Online Store

Before customers can take advantage of your great Cyber Monday deals, they have to know that there are deals. After almost two decades, online shoppers expect to hear that their favorite stores have deals available, but you need to get the word out to potential new customers as well. In addition to banners on your website, you should prepare and execute advertising campaigns a few weeks before Cyber Monday through email, social media, and even affiliate websites. Placing your listings on Google Shopping or social media shopping sites will also help you to get the word out about upcoming deals.

2. Capture Customers’ Attention With Special Deals

Avoid generic advertising or campaigns that announce discounts on the entire store – this will sound like everyone else. Cyber Monday shoppers are looking for unique deals or products that they can brag to their friends about during the shopping season. Select a targeted list of products to advertise, even if the discount applies to all your products. Offer product variations, colors, or designs that are only available on Cyber Monday, this will add to the sense of urgency to purchase and convince shoppers to click the buy button. 

3. Maximize Order Value

Once you have their attention, a good strategy to increase revenue is to increase the size of the average order. Provide discounts for purchasing bundles or offer shipping discounts based on the total order value (i.e., Free shipping on orders over $100). You can also offer Buy One Get One deals or a special Cyber Monday only free gift with selected purchases. The idea is to create a sense of value in the customer’s mind; to make them realize that they are getting more for their money for shopping on this special day.

4. Get your Ship Tracking In Shape

While the main reason for participating in Cyber Monday is to increase revenue during the holiday, it is important to realize that this is an excellent opportunity to grow your customer base. Impress new customers and convince them to return by providing them with an exceptional customer experience. This includes managing the post-purchase experience. Before you implement your Cyber Monday campaign, check your retail site and ensure that you have a branded tracking page, solid warranty and return policies, and a strategy to follow up and thank your customers enticing them to return using the analytics provided by your software.

Get Ready for Cyber Monday with WISMOlabs

The WISMOlabs post purchase platform provides you with everything you need to customize branded tracking pages and understand customer trends using comprehensive analytics. Prepare yourself for Cyber Monday volumes and create a world-class post purchase experience for your new and existing customers today. WISMOlabs platform works with the major shipping carriers and easily integrates with the top ecommerce platforms, Contact WISMOlabs today and learn how you can prepare for Cyber Monday.