WISMOlabs Shopify post purchase platform
Since its founding in 2004, Shopify has helped over one million retailers to operate and create a professional online businesses. Online retailers prefer Shopify because of its ease of use, marketing tools, and powerful analytics and seamlessly integrates with many third-party apps and services.
Importance of Branding:
Successful eCommerce retailers understand the importance of branding and making it easy for the customer to complete their transaction. Building a strong brand doesn’t stop at the “Buy Button”. The period of time between when your customer places an order and when the order gets to their doorstep is crucial because this is the time that customers are most receptive to your messaging. Not only do you need to keep your customers in the know about their order progress, manage their expectations, and deal with buyer’s remorse, but this is a great time to generate additional revenue through upselling and product suggestions, and strengthen your brand.
Shopify out-of-the-box
Shopify is a great platform for many online retailers. A retailer is able to have a Shopify standard order tracking experience right out of the box which may send their customers to their carriers status page. While this is a useful feature the generic tracking page doesn’t enhance your brand equity. In addition retailers are able to integrate email notifications on a limited subset of shipping events as well to try to enhance the customer experience. Online shopping has become more prominent during this last year and online retailers are looking to drive a much better customer experience than in the past. Lastly, standard Shopify tracking pages lack the marketing functionality so it can be difficult for retailers to personalize the marketing experience with banners, upsell and by segmenting their customers, losing an opportunity to speak directly to customers’ preferences.
How WISMOlabs enhances the Shopify Post Purchase Experience
Not only does the WISMOlabs Post Purchase Experience Platform integrate seamlessly with the Shopify customer notification process and manage your customers’ expectations but it also supercharges the overall customer experience. Below is a chart of how we complement Shopify.
| Shopify without WISMOlabs | Shopify and Shopify Plus with WISMOlabs | |
|---|---|---|
| Branded Tracking Portal | ✭✭✩✩✩ Generic tracking experience, limited carrier support that sends traffic to carrier pages | ✭✭✭✭✭ Fully branded customizable, custom menu, fonts, embeddable script. |
| Predictive shipping tracking | ✩✩✩✩✩ ETA is not available prior to carrier scan. Information provided directly from carrier tracking service. | ✭✭✭✭✭ Best in class AI based predictive tracking, combining data from multiple sources, providing full transparency on package arrival before shipment. Always keeps your customers in the know. |
| Notification channels | ✭✭✭✩✩ Email notification on some events, limites support for SMS | ✭✭✭✭✭ Email, SMS notification, and web portal, coupled with predictive tracking AI-driven engine at no extra cost Track shipment location on the map visually |
| Track shipment location on the map visually | ✘ | ✔ |
| Marketing Personalization | ✭✭✩✩✩ Show same promotional banner set to all your customers | ✭✭✭✭✭ Intuitive marketing engine allowing segmentation. Show different banners to different segments of your customer at different times |
Why Shopify customers use WISMOlabs:
WISMOlabs customers choose to work with us for the same reasons they choose Shopify: Simplicity, customizable branding, marketing integration, and powerful analytics. And just like the Shopify platform, all the backend details are taken care of by our experts. We learn about your brand, process, logistics to configure the platform to show a post-purchase story worthy of your brand. WISMOlabs platform integrates with Shopify very easily enabling better Shopify post purchase experience. Contact us today at www.wismolabs.com to start enhancing your customers Post Purchase Experience and increasing your revenue.
