If you use Shopify, you already know why it is the leading ecommerce platform in the English-speaking world. Millions of online retailers sell on Shopify because it is easy to set up an ecommerce store and customize a theme to make it look professional. The standard Shopify features give you what you need to start a successful ecommerce business. The analytics section displays your conversion rate, the customers section helps you create a database to effectively market your products, and the orders section makes it easy to keep track of your orders, print labels, and send out tracking information.
But to stand out from the crowd, you need more than just the standard options. The Shopify App Store is filled with useful applications that help increase the efficiency and functionality of your store. From social media feeds to pop up alerts, you can set up your ecommerce page any way you want. Some of the best apps available are those that help track orders. Enhancing the order tracking solution on your ecommerce site may be the best investment in your Shopify store.
What is Order Tracking on Shopify?
An order tracking application in an ecommerce website lets the retailer manage online shipments and notify customers about their order status. It lets the customer know where their order is. The standard Shopify solution makes it easy to update the tracking number and notify the customer after their order is shipped. Customers receive an email with the estimated delivery date and a link to track their order. But the link sends them to the standard order status page hosted by the shipping company.
Having customers track their orders on a shipping company site removes an opportunity for you to leverage your brand after the purchase. A world-class customer experience should personalize the order tracking experience and help the customer track their orders directly on your Shopify page.
How Can Your Customers Track Their Orders on Shopify?
While you can’t create a tracking order page on any Shopify template, you can use an order tracking solution that hosts the order tracking information and personalizes it on a page that looks and feels just like your Shopify store. You can own the post-purchase experience and continue the customer journey instead of letting the customer check their order status on a generic shipping company order tracking page.
WISMOlabs offers a customized order tracking solution by allowing you to create a branded tracking page that will keep your customers in the know.
Why You Should Use a WISMOlabs Branded Tracking Page
The WISMOlabs post-purchase experience solution uses the carefully curated look and feel of your Shopify store and presents it as part of a branded order tracking page. The customer feels like they are still on your ecommerce site and continues the experience that led them to the purchase to begin with. The platform integrates seamlessly with Shopify customer notifications and supercharges the overall customer experience. Here are some examples of how:
Branded Tracking Portal
The platform creates a fully branded customizable page with custom menu, custom fonts, and embeddable script that lets you personalize the order tracking page based on your customers preferences and information.
Predictive shipping tracking
While the standard Shopify order tracking solution only shows estimated delivery date after the carrier scan, WISMOlabs provides best in class AI based predictive tracking, combining data from multiple sources, providing full transparency on package arrival before shipment.
Notification channels
The platform notifies the customer of shipping events via Email, SMS, and keeps an updated web portal with a predictive tracking AI-driven engine that the customer can check at any time. It reduces unnecessary Where is My Order (WISMO) calls that clog up your customer service department.
Track shipment location on the map visually
The platform allows the customer to follow their order visually on a map embedded into the branded tracking page. This feature is not currently offered by the standard Shopify order tracking solution.
Marketing Personalization
The platform’s intuitive marketing engine allows personalized messaging, banner advertising, and marketing segmentation based on customer order history. Show different banners to different segments of your customer at different times.
Conclusion
Online retailers prefer Shopify because of its ease of use, marketing tools, and powerful analytics. WISMOlabs customers choose to work with us for the same reasons. And just like the Shopify platform, all the backend details are taken care of by our experts. We learn about your brand, process, logistics to configure the platform to show a post-purchase story worthy of your brand. WISMOlabs platform seamlessly integrates with Shopify enabling a better Shopify post-purchase experience. Contact us today at www.wismolabs.com to enhance your customers’ Post-Purchase Experience and increase your revenue.
