Did you know 82% of consumers want tracking to be provided by the seller? After a customer purchases from your online store, it’s important for them to be able to track their package and know their order and shipment status and when their package will arrive. By enabling eCommerce order tracking, retailers can provide the best customer post-purchase experience possible, increase brand loyalty and get the highest ROI from their customers.

Ensure post-purchase interactions are relevant, informative, and engaging for your customers. You are able to measure, analyze, and get insights into your customers’ post-purchase experience through different post-purchase tracking tools, so you can build an improved and more personalized customer experience.

Tracking notifications get higher open rates

Compared to typical marketing emails with open rates of 10% to 20%, eCommerce order tracking notifications can get open rates between 50% to 80%. These tracking notifications get higher open rates because after the purchase and specifically during the first 48 hours of ordering, you have the customers’ full attention. This is where your brand has the highest level of brand equity because your customers receive tracking notifications which will help reduce WISMO calls. After all, they are kept informed at every stage of the post-purchase experience. When customers are informed, they feel confident and have an improved customer experience.

Your eCommerce strategy must consider metrics and having a branded experience for customers for enterprise-level eCommerce retailers. You’ll need to manage your brand exposure and post-purchase customer experience during all contact points after the order. Look for a post-purchase partner that will let you customize the post-purchase experience. 

For example, to analyze your brand’s exposure, find a solution that features customized and branded tracking pages relevant to your marketing. 

Make sure this solution provides:

• Positive ROI.
• Insightful data on customer interaction.
• Tools to increase revenue and improve post-purchase customer experience.

Is a customized, trackable, and branded experience important to you?

Furthermore, use easy-to-understand analytical dashboards and reporting tools to reveal how your customers are engaging with your brand. This way you can continuously improve the customer experience. When you know how your customers are engaging with your brand during their post-purchase experience, you’ll discover insights. These insights may include marketing engagement and brand exposure and understand how to improve the customer experience. 

To find a post-purchase platform that focuses on the customer experience, ask yourself: 

How can you make every post-purchase interaction relevant, informative and engaging?

With WISMOlabs eCommerce order tracking, the answer is simple:

1. Analyze tracking data to gain insight and create relevancy in post-purchase marketing
2. Use predictive tracking and shipment status to keep customers informed, even when no information is available from the carrier.
3. Use engaging marketing banners to attract customers so they can re-engage with your brand. Implementing these three steps will increase customer retention, repeat sales, and 20-30X ROI.

Customer experience is an ever-changing landscape. Selecting a simple to use a yet robust post-purchase platform like WISMOlabs is the key to creating insightful analytics and engaging experiences for your customer. From predictive tracking to a branded tracking experience, your customers are always kept informed at every step throughout their shopping journey. Because they can always track their shipment online, you are reducing the amount of WISMO calls, so you can focus on making every post-purchase interaction more relevant, informative, and engaging. 

Use our analytical tracking data and reports to drive more revenue and create a more personalized customer experience. Check out WISMOlabs, your go-to post-purchase experience platform that helps you generate more revenue and an improved customer experience. Get in touch with us today if you’d like to chat.