As a retailer, you want to keep customers coming back to your online store. Building brand loyalty is crucial to your post-purchase marketing strategy and is what can make your customers keep coming back.
It is important as an eCommerce retailer, you must not forget about the customer even after they’ve made a purchase. If the customer has had a negative interaction with your brand after making a purchase, they will not be loyal to your brand and talk negatively about it. Through effective marketing, eCommerce retailers can segment their customers and personalize their experience and build brand loyalty.
Did you know that according to the Stackla report, 70 percent of consumers say it’s important for brands to offer a personalized experience – up from 67 percent in 2019?
Effective post-purchase marketing targets the right buyer at the right time, and it also boosts customer retention and brand equity. Having a great post-purchase marketing experience will create future brand loyalty.
Post-Purchase Marketing is also vital for customer retention
This means customers need to be engaged with your post-purchase content, which can include accurate tracking, related product banners or interactive maps. Retailers can create educational ‘how-to’ videos, segmented marketing banners, and personalized messaging. All of which can personalize the experience and generate revenue. eCommerce retailers also have the benefit of upselling and cross-selling products using engaging marketing banners. Using a targeted and personalized marketing approach, eCommerce retailers can create relevant content to retain customers and potentially improve brand loyalty.
Retailers can use effective post-purchase marketing to increase brand awareness. Give your customers an understanding of their purchase and set expectations such as product details, shipping, and accurate tracking information. By using these strategies to enhance the customer experience, you also increase your brand exposure and therefore brand loyalty.
How to build brand loyalty with WISMOlabs?
WISMOlabs is the post-purchase platform that enables eCommerce brands to engage with customers during the post-purchase experience. Through WISMOlabs’ marketing platform, you’ll be able to upsell, cross-sell, and create marketing banners to segment and target the customers you need. Build relationships with your existing customers to not only drive revenue, but also gain brand awareness and loyalty. WISMOlabs can measure your brand awareness using a great post-purchase marketing experience. A great example is when Tecovas, an online boots, and accessories company, used WISMOlabs and generated 20-30X ROI month over month. If you are ready to improve your post-purchase marketing, reach out to us at WISMOlabs today.
