A memorable post purchase experience is crucial for customer satisfaction and loyalty. As a leader in providing a highly customizable, personalized and optimized post-purchase experience, we took a significant step forward by integrating Liquid templates into our shipment tracking software. This strategic move not only elevates the customer experience but also empowers retailers with unparalleled customization options.
What is WISMOlabs?
WISMOlabs is an innovative platform designed to redefine the post-purchase experience for online retailers and their customers. At its core, WISMOlabs offers cutting-edge shipment tracking software that, on one hand, ensures customers stay informed and engaged from the moment they complete their purchase until their order arrives, and on the other hand, keeps retailers apprised of emerging customer experience issues, enabling them to automate proactive support initiatives. By focusing on the post-purchase journey, WISMOlabs helps retailers build trust, reduce customer service inquiries, and encourage repeat business. The platform’s suite of tools includes dynamic shipment tracking, personalized communication, and actionable insights into delivery performance and customer behaviour during post post purchase, all aimed at enhancing customer satisfaction and loyalty and keep retailers informed.
In an era where consumers expect immediate and detailed information about their orders, WISMOlabs stands out by delivering a seamless, informative, and engaging post-purchase experience. By leveraging advanced technologies and a customer-centric approach, WISMOlabs ensures that retailers can meet and exceed these expectations, fostering a positive brand perception and driving long-term success.
What is Liquid?
Liquid is a versatile and open-source template language created by Shopify. It was developed with a specific goal in mind: to make it easy for developers and designers to craft flexible web applications without compromising on speed or security. Since its inception, Liquid has gained popularity for its simplicity and efficiency, offering a low barrier to entry for those looking to personalize web content.
One of Liquid’s main advantages is its ability to seamlessly integrate dynamic content into static webpages. This makes it an ideal choice for e-commerce platforms where personalized customer experiences are paramount. Compared to other template engines, Liquid stands out for its user-friendly syntax and extensive documentation, which empowers users to implement complex logic without the need for extensive programming knowledge. These attributes make Liquid an attractive option for businesses looking to enhance their online presence with customized, responsive, and interactive web content.
Why we chose Liquid Templates
Our choice to integrate Liquid templates into our platform was fueled by our dedication to providing ecommerce retailers with unparalleled flexibility and customization in their post-purchase experiences. While our platform’s robust shipment tracking capabilities and our proprietary Infinite Rules Engine have always allowed retailers to weave complex logic seamlessly into every facet of the WISMOlabs platform, enhancing customer communication throughout the delivery journey demanded an even more dynamic solution. The Infinite Rules Engine facilitated the crafting of unique post-purchase narratives for diverse customer segments through an intuitive interface, setting a high standard for customization.
The introduction of Liquid templates has propelled the WISMOlabs notification system to unprecedented heights. Now, retailers have the capability to infuse customized logic directly into their transactional shipment notifications—whether through emails, SMS, integrations like Klaviyo. This advancement ensures that notifications are not only tailored in content but are also dynamically aligned with the intricate logic of our Infinite Rules Engine. It empowers retailers to fine-tune their messaging based on a myriad of data points including carrier updates, order details, customer behavior patterns, geographical location, and individual preferences, thereby elevating the customer experience to a level of personalization previously unattainable. This strategic enhancement underscores our commitment to evolving alongside the needs of our clients, ensuring they remain at the forefront of customer engagement and satisfaction.
Moreover, the integration of Liquid templates extends customization capabilities to retailers’ tech stacks via webhooks, ensuring that internal systems receive detailed, actionable information in real time. This level of customization and flexibility was previously unattainable and sets WISMOlabs apart in the marketplace.
The adoption of Liquid template engine by WISMOlabs exemplifies the platform’s dedication to innovation and customer satisfaction. By allowing for intricate, logic-based customizations, WISMOlabs not only enhances the post-purchase experience for consumers but also provides ecommerce retailers with powerful tools to build loyalty, reduce inquiries, and ultimately, drive success.
