An order confirmation email is more than just a sales acknowledgement and a delivery date. It is the beginning of the customer journey and a post purchase experience that, when correctly implemented, can bring you up-to 30X your return on investment. The post purchase experience is the perfect time to grow revenue, increase customer retention, and create brand loyalty. When a customer has placed an order from your website is an ideal time to let them know that you have more that they might want to buy. You have their attention, at this point the buyer is very receptive and open to any communication from you. This is the best chance to get the ROI you are looking for.
The period of time between when your customer places an order and when the order gets to their doorstep is crucial. During this period, your customers are very receptive to messages they receive from you.
Retailers using the WISMOlabs post-purchase experience platform have generated upwards of an additional 30X ROI in repeat sales. WISMOlabs platform has a powerful marketing and segmentation engine that allows retailers to create unlimited marketing messages and ads, and display different ads to different segments of customers at different times. The marketing possibilities are limitless.
“…Since our implementation on our order tracking emails and options within the platform, traffic and order volume from Wismo has increased significantly. ROI is in ~20-30x”
Noah Solomon, Tecovas
Many WISMOlabs customers have enhanced their post-purchase experience and realized returns of 20-30X ROI by using the platform’s unique features:
- CUSTOMIZED MARKETING ASSETS
The Marketing Assets platform lets you create hundreds of banners, promotions, and other visual aids to display to your customers. These marketing messages will be more personalized and targeted which will result in a higher ROI - BUSINESS RULES FOR TARGETED SEGMENTATION
Personalize the post-purchase experience to your customer’s purchase history, location, delivery status or any other element of their order. Create an experience tailored to their preferences while segmenting your customers across multiple data points. Personalization which yields a higher ROI. - IN-DEPTH MARKETING ANALYTICS
WISMOlabs powerful analytics put data-driven decisions at your fingertips with the performance of your post-sale marketing assets
The WISMOlabs post-purchase experience creates a unique user experience through customization, information accuracy throughout the shopper journey while providing additional marketing touchpoints that can drive incremental revenue. A customer’s last purchase doesn’t have to be their last purchase.
Grow revenue, increase repeat sales, and build brand loyalty with WISMOlabs.
Contact us to find out how at www.wismolabs.com
