AWB, also known as Air Waybill, is a highly regarded carrier with a rich historical legacy in the world of logistics and delivery. Established decades ago, the company has strived to pioneer innovative solutions, making it a leader in the industry. AWB’s core services are built around providing fast, efficient, and reliable shipping solutions globally. With a wide-reaching network, AWB covers numerous countries and territories, ensuring goods are delivered promptly and securely. Their strengths lie in their commitment to punctuality, secure handling of packages, and vast geographic reach. However, while their delivery and logistics services are robust, AWB traditional tracking services do not include proactive notifications or branded tracking pages. This is where third-party solutions, like WISMOlabs, come in. WISMOlabs provides retailers and 3PLs with the means to enhance AWB tracking by offering improved transparency and customer engagement through proactive notifications, branded tracking pages, and service updates. Although AWB does not provide these benefits directly, WISMOlabs bridges the gap, enhancing the post-purchase experience of retailers and 3PL customers using AWB shipping services.
