Branded Tracking Page
Personalized order tracking experience within retailer’s own branding, enhancing the post-purchase customer journey and fostering brand loyalty.
In eCommerce, your brand represents your company and your promise. The customer experience is a big part of how people perceive your brand.
More and more brands are starting to realize that the post-purchase experience is part of the brand experience and, as a result, is a significant driver of increasing the life time value of your customer.
A branded tracking page improves the customer post-purchase experience.
Jump to:
What is a Branded Tracking Page?
A branded tracking page is a personalized experience where customers can track their packages. Instead of customers being sent to a third-party carrier’s page, which is overloaded with their branding, empower your customers to easily track their orders on your own branded tracking page.
A branded tracking page is part of the post-purchase experience.
Jump to:
Why are branded tracking pages important for a post-purchase experience?
Now that you know what branded tracking pages are, let’s dive into why it is important to the overall post-purchase experience.
The post-purchase experience is an experience your customer goes through after purchasing the product or service from you.
It is important for retailers to remember that the customer journey does not end after the sale is made.
The seamless experience between when a customer hits a buy button and until the order gets to their doorsteps, support, and easy return are some aspects of the post-purchase experience that can make or break your brand’s reputation. The post-purchase influences perception about your brand.
A branded tracking page creates additional touchpoints, allows you to give meaningful updates, and the opportunity to upsell relevant products and services your customer may need.
5 Benefits of having a branded page for your store?
Providing a unique branded tracking experience for your customers is key in gaining a customer for a lifetime. Remember Happy customers lead to happy business. The above are only 5 benefits out of many that can be attributed to branded tracking pages.
5 Reasons for choosing WISMOlabs for your Branded Tracking Page?
WISMOlabs branded tracking page is a part of the post-purchase experience platform where customers can check their order status and shipment progress, interact with social widgets, sign up for proactive notifications, engage with marketing assets, and more.
WISMOlabs is a post-purchase experience platform for eCommerce that provides a friction-free experience throughout the entire order journey for both retailers and customers with beautiful branded tracking pages that are customizable and designed to drive repeat sales, increase customer loyalty, educate clients, and lower support tickets while providing necessary visibility on logistics and customer behavior.
Here are 5 reasons why WISMOlabs rises above the rest in post-purchase experience:
WISMOlabs works with retailers to understand their business logistics, their customer needs, and trains retailers on setting up the best possible marketing scenarios.
Turn Post Purchase Experience into Revenue
Provide friction-free experience throughout the order journey.
When your customers trust your brand, and you can consistently provide a great experience, they will buy again and again.
Don’t miss the opportunity to display relevant marketing messages at the time when your customers are most receptive.
The benefits to you as a retailer to implement a branded tracking page are impressive:
Position your Brand above the competition by utilizing Post-Purchase technology.
Brand Loyalty & Repeat Sales
Create additional touch points with your customers and increase repeat sales by owning the post-purchase experience.
Unlimited Marketing Possibilities
Endless marketing possibilities to get the information customers need, giving you more opportunities to sell. End-to-end service.
Platform Agnostic Design
SaaS technology that won’t disrupt your operations flow. Get up and running in less than 48 hours.
Reduce “Where is My Order” calls
Make sure your customer knows exactly what’s happening from the moment they hit “buy”. Reduce your WISMO call volume by 90%
Return on Investments
Return on investment: Depending on your industry and the strength of your offer, ROI has ranged from 20-30x the annual cost of WISMO
Comprehensive Analytics
Full transparency on WISMOlabs performance in your personalized dashboard and through your own Google Analytics Account.
Customized Platform for Your Brand
Separate your Brand from the competition by providing a superior post purchase Customer Experience. To ensure your success, we offer customized solutions that match your specific needs.
For superior branded tracking pages, consider embracing WISMOlabs, the post-purchase platform trusted by the most innovative and fastest-growing retailers. WISMOlabs allows retailers to create personalized branding tracking pages that add meaningful touchpoints to the post-purchase customer journey. By supporting seamless integrations with major e-commerce platforms like Shopify, you can guarantee your customers a frictionless, end-to-end shopping experience that promotes trust in your brand.
Frequently Asked Questions
A branded tracking page is a page that displays the tracking information for a customer’s order in a way that is customized to match the retailer’s branding. This can include the retailer’s logo, colors, and other branding elements. WISMOlabs branded tracking page is fully customizable and provides customers with information about their order, its status, location, and estimated delivery time, as well as displays personalized marketing messages, upsells, and cross-sells relevant products. It integrates with social media, and allows retailers to understand customer behavior during the post-purchase.
A branded tracking page improves the customer experience by providing a consistent and professional look and feel throughout the entire order journey, from the buy button until the delivery. It helps build trust with customers and increase brand recognition, as well as reduce WISMO calls. WISMOlabs branded tracking page is a part of the post-purchase communication platform and generates additional revenue from repeat sales and personalized marketing messages.
Some e-commerce platforms offer built-in functionality for tracking pages, while others may require third-party integrations. WISMOlabs branded tracking page integrates with many e-commerce platforms and adds to and improves existing functionality significantly.
Common elements include the order number, tracking number, shipping carrier, estimated delivery date, and a tracking map or progress bar. WISMOlabs branded pages add personalized marketing and integrate with social networks. It also sends proactive shipment notifications via email and SMS, collects customer behavior and logistics data, as well as integrates with the entire e-commerce ecosystem.
There are a few things you can do to make your branded tracking page more effective. First, make sure it is mobile-friendly and easy to use. You may also want to include a call-to-action or upsell opportunity on the page, such as a discount code for a future purchase. Additionally, you can use the tracking page to gather feedback from customers about their experience with your brand.