Forrester research reveals the importance of the post purchase experience

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A recent report published by Forrester, in whose research WISMOlabs participated, highlights the importance and the benefits of the Post Purchase Experience. Many successful online retailers are taking advantage of the space between when a customer clicks “place order” and when their package arrives. Regardless of the length of time between order and delivery, these retailers are using this time to increase customer loyalty, reduce “Where is My Order” calls, and grow revenue. The report outlines best practices and demonstrates why capitalizing on order status alerts is one of the best ways to improve sales.

According to the Forrester paper, post purchase experience success comes from controlling the experience and realizing higher open rates, reducing WISMO calls and increased loyalty. The WISMOlabs Post Purchase Experience Platform is perfectly positioned to capitalize on these opportunities quickly and easily. By working with the most common sales platforms and integrating the information with all major shipping carriers, the WISMOlabs platform will:

  • Manage Customer Expectations
    The AI driven predictive engine offers a customizable interface which lets customers know how long it takes to deliver their order even before the shipping carrier has picked it up. Lower WISMO calls will lead to lower costs.
  • Keep Customers in the Know
    With customizable updates, accurate maps, and SMS enabled messaging, customers will remain informed and delighted. Increase customer satisfaction scores and reviews.
  • Increase Repeat Sales and Customer Loyalty
    WISMOlabs Marketing Assets feature helps you create banners tailored to your customer’s activities. Guide customers to additional purchases, instruction manuals and FAQs about the product they purchased.

In as little as one to two weeks you can begin maximizing the potential of the post purchase experience. Many leading e-commerce retailers have already realized up to 30X ROI in repeat sales, reduced order status inquiries by 90%, and improved customer lifetime value by 100%.
Contact WISMOlabs now to see how quickly you can begin improving your customers’ post purchase experience. 

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