Klaviyo is an email and SMS marketing platform designed for e-commerce businesses where retailers can send marketing emails and/or sms. Klaviyo tools make it an effective solution to building and growing your marketing efforts. Alongside with regular marketing communications Klaviyo offers sending transactional emails.

Sending Klaviyo transactional emails is a common practice amongst eCommerce retailers and has it’s good and bad depending on the needs of your business.

Pros

Let’s start with some pros:

1. Klaviyo provides advanced segmentation capabilities that enable you to target specific groups of customers based on their behavior or attributes.
2. Klaviyo provides real-time analytics on the performance of your emails, including open rates, click-through rates, and conversion rates.
3. Klaviyo provides a powerful email automation platform that allows you to set up automated email campaigns based on customer behaviors and actions.
4. Klaviyo integrates with a wide range of other tools, making it easy to incorporate into your existing technology stack.

Cons

But there are a few concerns you should consider when deciding to send transactional messages:

1. Cost: Klaviyo can be expensive compared to other transactional email services, especially for businesses with high email volume. For most eCommerce retailers, transactional notifications such as order confirmation come as a part of the eCommerce platform functionality. WISMOlabs email and SMS notifications are included with the service.
2. Learning Curve: The platform can be complex and may require significant time to understand and utilize its features and capabilities.
3. Limited Design Options: While Klaviyo provides a wide range of templates, some users may find the design options limited. WISMOlabs notification messages are fully matched to your brand. Your customers will know that emails come from your brand.
4. Undesirable unsubscription: During the transactional phase, the consumer may choose to opt out of your marketing communications, leading to a decline in email engagement, future marketing ROI and potentially damaging your brand’s reputation.

Best Practices

eCommerce retailers must keep customers informed and engaged throughout the entire order fulfillment and delivery process by sending all shipment-related transactional notifications in your brand’s voice. This provides a better customer experience and improves customer loyalty.

To safeguard the health of your marketing reputation, it’s crucial to maintain a clear distinction between transactional notifications and your marketing communications.

Leveraging the high engagement rates of shipping and delivery notifications, retailers can integrate personalized up-sell and cross-sell opportunities into these emails. This not only keeps customers informed but also opens avenues for additional revenue, making these transactional emails a powerful tool in e-commerce marketing strategies.

WISMOlabs and Klaviyo integration

WISMOlabs Klaviyo integration provides businesses with the ability to collect shipping data, analyze delivery performance, and improve their shipping strategy. Shipping updates sent directly to Klaviyo and can be used to trigger flows using Klaviyo’s email marketing and SMS marketing capabilities. At the same time retailers have a choice of keep sending transactional notifications from Klaviyo or from WISMOlabs platform.

By combining the power of WISMOlabs tracking and delivery data with Klaviyo’s marketing automation, businesses can improve customer engagement, increase customer loyalty, and drive more sales while preserving their marketing reputation.

FAQ