As an e-commerce retailer, it’s crucial to constantly strive for ways to increase customer satisfaction and drive sales. One effective strategy is to encourage repeat purchases and maximize LTV. In this article, we will explore various manipulative yet ethical after-sale marketing techniques that can be implemented immediately after the sale during the shipping phase to encourage customers to make another purchase and enhance the overall customer experience.

1. Offer upselling and cross-selling.
   One way to encourage another purchase is by offering upselling and cross-selling techniques during the post-purchase process. Retailers can suggest complementary products, such as accessories for a piece of clothing, or offer a discounted bundle of related products. This helps customers to see the value in purchasing additional items and increases their overall LTV.
2. Provide free or discounted shipping.
   Another strategy is to provide free or discounted shipping offers for a limited time. Encourage customers to make another purchase right away, allowing them to take advantage of the shipping offer. This is a great way to incentivize repeat sales and drive customer loyalty.
3. Offer limited-time deals and discounts.
   Retailers can offer customers limited-time deals, discounts, and coupon codes during the post-purchase phase. This creates a sense of urgency and encourages customers to make additional purchases before the deal expires. This can be a great way to drive repeat sales and increase customer loyalty.
4. Implement a loyalty program.
   Implementing a loyalty program is another way to encourage repeat sales. Retailers can reward customers for making multiple purchases, which can increase customer retention and encourage customers to make more purchases in order to earn rewards.
5. Promote limited-stock items.
   Creating a sense of urgency can also be a great way to encourage repeat sales. Retailers can promote limited stock items to increase the product’s perceived value and create a sense of urgency that prompts customers to make a purchase.
6. Use social proof.
   Use social proof by displaying customer reviews, testimonials, and ratings during delivery. This can help customers to see that others have had positive experiences with the product they are waiting for, which can increase their confidence in their own purchase and reduce returns.
7. Offer a subscription-based model.
   Give your customers an opportunity to receive a new product regularly. Combined with special promotions, trial period, and loyalty program incentives, this is one of the ways to increase LTV and ensure steady cash flow.
8. Use retargeting ads.
   Show previous visitors with products they viewed but didn’t purchase ads, luring them in with offers. The cost of retargeted ads is substantially lower.
9. Create a referral program.
   A consumer referral program can be a powerful way to drive customer acquisition and increase brand awareness. The best programs work by giving both the referrer and the referred customer a discount on their next purchase.
   

Conclusion

In conclusion, implementing manipulative yet ethical techniques like upselling, cross-selling, limited-time deals and discounts, creating urgency, providing free or discounted shipping and implementing a loyalty program can significantly drive repeat sales. WISMOlabs customers able to successfully use these methods and generated 20-30x ROI in repeat sales. These strategies can be a valuable tool for e-commerce retailers to increase customer satisfaction and drive sales.