Choosing the Right Post Purchase Platform - Narvar vs Aftership vs WISMOlabs

Narvar vs Aftership vs WISMOlabs

In a space as saturated as shipping tracking and post purchase customer experience software, we’re deeply connected to our target customer and the value we bring them as a growth partner. But we’re not the perfect match for everyone.

After analyzing our main competitors on the market - the other solutions you’re probably comparing us against - here’s how we stack up against each of them.

Cost and Capability

The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in each platform.

We're Biased, not Ignorant

For some of you, other platforms may be the better option. What we aim to demonstrate is when WISMOlabs serves as a better fit and a superior alternative to either Narvar, Aftership or both.

Narvar vs Aftership vs WISMOlabs:

 A quick summary

When comparing Narvar vs Aftership vs WISMOlabs, it’s crucial to consider customization options, pricing, and support across different business sizes.

Narvar caters primarily to enterprise-level companies and has established a strong presence among the most prominent brands in retail, offering specialized services such as a concierge service. Despite this, its customization capabilities are somewhat restricted and often come with a high cost, making pricing beyond many retailers reach.

Aftership comes as a one-size-fits-all kind of solution, offering a solid set essential features right off the shelf. While initially appearing as more cost-effective solution for lower volume retailers, the addition of extra functionalities to match WISMOlabs’ offerings can increase costs significantly. Features charged per usage, like SMS notifications, accumulate costs quickly due to multiple messages sent throughout the order process. Moreover, some features are simply unavailable, regardless of price.

WISMOlabs steps up with the flexibility to really make the experience your own enabling businesses to create a tailored post-purchase experience journey that resonates with their brand. Designed to serve companies of all sizes, it offers extensive customization options, enhancing customer engagement and loyalty. WISMOlabs also provides robust support, presenting a viable alternative to those deterred by Narvar’s focus on enterprises and Aftership’s limited adaptability.

Narvar vs Aftership vs WISMOlabs
Aftership vs Narvar
Narvar vs Aftership
Pricing
All inclusive
Low initial cost

Many add-ons required when scaling. Additional pay-per use features.

Sales call required
Complex pricing with hidden costs.
Budget
Best value
Affordable
Expensive
Customer success
Dedicated success team
Not available
Pay extra
Customizations and personalization
Unlimited

Advanced customers segmentation. Display different stories, advertising and messages to different customers at different times. Fully programmable templates.

 
Basic

Same experience for all customers alike for all retailers. Limited set of merge variables.

Pay extra

Basic notifications from Carrier like Shipped, Out for Delivery, Exception, Delivered.

Types of notifications
Many
All essential notifications from the carrier + customizable customer service risks mitigation system to detect problematic situations proactively.
Essential

Basic shipping notifications from Carrier like Shipped, Out for Delivery, Exception, Delivered.

Limited

Essential types of notifications included. Pay extra for additional notifications.

Capterra "ease of use" rating
4.9/5
 
4.8/5
4.6/5
Customer support
Included
White-glove on-boarding. Access to top-tier customer support via support portal, email and phone.
Paid support

Self-service help center. Additional fee for support.

Tiered customer support
Tiered support can slow issue resolution as problems must escalate through levels.
Where WISMOlabs excels
Enhanced Brand Alignment:

Offers competitive and transparent pricing without the complex, tiered structure or hidden fees.

Comprehensive and Proactive Notification System:

Deliver unlimited, tailored notifications across all shipment scenarios - from basic updates to detailed alerts on delays and damages - improving clarity and minimizing customer frustration with personalized messages and actionable steps.

Customer Behavior Analytics:

Track and analyze customer engagement at various shipment stages to understand behaviors and measure the post-purchase impact on your bottom line, facilitating strategic improvements.

Shipping Performance Analytics:

Monitor and identify logistical issues in real-time, providing clear data that helps retailers proactively address and resolve delivery inefficiencies.

Suitable for businesses of all sizes, from small startups to enterprises.
Offers competitive and transparent pricing without the complex, tiered structure or hidden fees.
Where WISMOlabs is weaker
Limited Global Reach:

Not as extensive international coverage or localized features for asian market.

Enterprise Focus:

Less tailored for very large enterprises which may find more specialized services with competitors.

Talk to a real human
Get the gist of WISMOlabs with a guided, B.S.-free tour.

When should you choose

Aftership or Narvar and when WISMOlabs

WISMOlabs

Suitable for small, medium, and enterprise businesses seeking scalable solutions.
Built for businesses seeking advanced features without the high price tag.
Built for unparalleled customization and advanced, personalized communications tailored to enhance the customer experience and generate additional revenue across all customer touch points.

Aftership

Straightforward solution with essential tracking and notifications.
Lower initial costs for essential tracking and notifications for low volume retailers or startups.
In-depth post-purchase customer behavior data isn't critical to your operations.

Narvar

Best for large enterprises or retailers that align with Narvar’s extensive experience with big-name brands.
Suitable for businesses not prioritizing costs and the budget is less of a constraint.
For businesses looking for unique concierge service that Narvar offers.

Top Retailers Trust Our Best In Class Software and Customer Service.

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Capterra reviews and rating
G2 Crowd reviews and rating
Softwareadvice reviews and rating
getapp reviews and rating

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Frequently Asked Questions

Consider Your Business Size and Scope. Narvar is well-suited for large enterprises looking for high-end, specialized services, while AfterShip caters to businesses needing basic, straightforward tracking solutions. However, if you’re seeking a platform that combines the best of both worlds—offering extensive customization, scalability, and excellent customer support — WISMOlabs might be the superior choice. WISMOlabs provides tailored solutions that not only meet diverse business sizes but also enhance customer engagement with personalized communication and detailed analytics. This makes WISMOlabs a compelling option for businesses aiming for flexibility and a rich feature set that goes beyond basic tracking and delivery updates.
Evaluate Customization and Support Needs: Narvar caters predominantly to enterprise-level clients with specific, high-end service offerings. WISMOlabs, however, stands out with its highly customizable solutions that adapt to any business size, enhancing the customer journey according to your brand identity. If flexibility, comprehensive support, and scalability are critical for your business, WISMOlabs might be the better choice.
Assess Feature Richness and Customization Capability: AfterShip offers basic, essential tracking and communication features suitable for smaller operations that require a simple, effective solution. WISMOlabs, in contrast, provides extensive customization options that allow for a more personalized customer experience and detailed analytics. If your priority is creating a tailored post-purchase experience that aligns with unique brand requirements, WISMOlabs would likely serve your needs better.

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