As the coronavirus spreads across the United States and as the death toll increases, consumer behavior is changing daily. Many are in a state of “self-quarantine” and are seriously worried about being exposed to public places. As this pandemic spreads, consumers are turning to online retailers to buy the bare necessities. For example, delivery services for meals and groceries have increased because consumers are focused on staying away from the public.

Even though the coronavirus is at large, savvy consumers are looking for a ray of light and something to be optimistic about. Here is your chance to be that speck of optimism and earn customers for life.

Events like the coronavirus are triggering shifts in consumer behavior, and online retailers and services are taking advantage of this.

Here are some things that online retailers should be  focusing on:

A Great Customer Experience – More than ever as the United States is dealing with the coronavirus, there is uncertainty and fear in consumers just to make sure that they and their families are safe. Online retailers can help alleviate people’s worries by making sure they provide the consumers the best customer experience possible. What does that mean? This means having a great online shopping experience as well as a great post-purchase customer experience. 

Branding – This is a time for retailers to make sure that they build brand equity with their consumers. People are relying on their “go-to” online retailers to support them in this time of need. Whatever type of experience you give your consumers now will either increase or decrease your brand equity for years to come. Are you putting your consumers in front of your brand at all times and driving the best brand experience? 

Customer Lifetime Value – As an online retailer this is your chance to increase the overall lifetime value of your customer. The consumer has chosen you as their online retailer of choice. Now it is up to you to capitalize on this! Through providing a great customer experience and providing consumers opportunities to take advantage of discounts by bundling products into packages, you can increase repeat sales through post-purchase marketing and you will be able to increase the lifetime value of your consumers.

People will always remember the coronavirus. Make sure they remember your brand as a trusted brand that provides them with a truly great and fulfilling experience.